Do they work or are they just a new way to spend money?
Posted: Tue Jul 01, 2025 7:10 am
I have implemented a few corporate Facebook Pages now and the answer is; it depends. Yeah I know, that dreaded non-answer. Well, that's just how it is and any Web Design or Web Marketing expert worth the title will immediately follow that up with a bunch of questions such as:
Who are you marketing to?
Are you after new customers or customer communication?
Do your followers potentially have stuff to share with you and each other?
Are the people in their friend lists likely to become customers?
Snapshot from Facebook as at 28-5-10If you want more detail on the nitty gritty of campaign development see my post on The long answer to "Is Facebook Twitter and other social marketing strategies good business sense".
Case Study ATS Facebook Page Design and Implement
When Australian Training Solutions www.oztrains.com answered those questions (and more) it became clear that this was a valid marketing platform. ATS run hospitality courses and their key image manipulation service demographic includes school leavers, young international visitors on a working visa (backpackers) and I daresay, out of work actors. You can see their Facebook page here.
The brief was to create a Facebook⢠Page landing page that showcases current courses and specials with deep linking into the main website. Past and current students are encouraged to engage in dialogue with the trainers and administrators and new information is posted where appropriate.
The page does account for hits to the website and vice-versa (details are confidential) and the number of followers is on a steady increase.
Staff can now interact with past, present and future students providing them with additional value in areas such as who's hiring, changes in qualification requirements and even providing them with the beginnings of a professional network.
Speaking of Spending Money...
Setting up is the easy part. Most Facebook page setups are fairly straight-forward. The real skill is in making sure that you are establishing a real community.
Who are you marketing to?
Are you after new customers or customer communication?
Do your followers potentially have stuff to share with you and each other?
Are the people in their friend lists likely to become customers?
Snapshot from Facebook as at 28-5-10If you want more detail on the nitty gritty of campaign development see my post on The long answer to "Is Facebook Twitter and other social marketing strategies good business sense".
Case Study ATS Facebook Page Design and Implement
When Australian Training Solutions www.oztrains.com answered those questions (and more) it became clear that this was a valid marketing platform. ATS run hospitality courses and their key image manipulation service demographic includes school leavers, young international visitors on a working visa (backpackers) and I daresay, out of work actors. You can see their Facebook page here.
The brief was to create a Facebook⢠Page landing page that showcases current courses and specials with deep linking into the main website. Past and current students are encouraged to engage in dialogue with the trainers and administrators and new information is posted where appropriate.
The page does account for hits to the website and vice-versa (details are confidential) and the number of followers is on a steady increase.
Staff can now interact with past, present and future students providing them with additional value in areas such as who's hiring, changes in qualification requirements and even providing them with the beginnings of a professional network.
Speaking of Spending Money...
Setting up is the easy part. Most Facebook page setups are fairly straight-forward. The real skill is in making sure that you are establishing a real community.