I’m sure you’re wondering: Is there any
Posted: Sat Dec 28, 2024 10:21 am
They’ve historically relied on the search frequency data, so the more people search for a particular phrase, the higher that phrase shows up in Google suggestions. Google suggestions may (and likely will) influence lots of your customers’ buying decisions. Think about someone typing your brand name in their mobile device address bar (in an effort to go directly to your site) and seeing “brand name alternatives” as a suggestion. What’s the chance that person will get curious enough to click that suggestion and discover your competitors? According to the recent study, Google searchers use one of Google’s suggestions 23% of the time.
That’s almost a quarter of your customers who already know you enough to search for your name. Suddenly, you’re competing for the attention of someone who had been going directly to your site: Screenshot of the mobile Safari czech republic phone number database address bar. "This isn't even a search box. This is Safari's URL bar. Safari uses Google's top suggestions, which may steer your current or future customers to competitors." Basically, this means that branded Google suggestions may influence your buyers’ decisions even when they aren’t really searching for anything.
way to change what Google shows when people are typing your brand name? Unfortunately, no. There’s no long-term way to somehow influence Google suggestions. Of course, you could try and hire an army of searchers to type some other combinations with your brand name to convince Google to include in those results. But even if it works, Google will remove that suggestion soon after you stop paying your army.
That’s almost a quarter of your customers who already know you enough to search for your name. Suddenly, you’re competing for the attention of someone who had been going directly to your site: Screenshot of the mobile Safari czech republic phone number database address bar. "This isn't even a search box. This is Safari's URL bar. Safari uses Google's top suggestions, which may steer your current or future customers to competitors." Basically, this means that branded Google suggestions may influence your buyers’ decisions even when they aren’t really searching for anything.
way to change what Google shows when people are typing your brand name? Unfortunately, no. There’s no long-term way to somehow influence Google suggestions. Of course, you could try and hire an army of searchers to type some other combinations with your brand name to convince Google to include in those results. But even if it works, Google will remove that suggestion soon after you stop paying your army.