aking a step back, this is what drove thousands of
Posted: Sat Dec 28, 2024 10:13 am
Sales had so many leads they had a hard time keeping up. Since the goal of this campaign was to drive leads, it looked like an easy win. But it wasn’t… As it turned out, the quality of the leads we created was anything but stellar. Lesson #1: If your marketing goal is to track leads generated, it’s time to rethink your metrics. Think customers, think revenue, but don’t just think “Leads!” Because here’s the truth‚ As we learned in this campaign, generating a “lead” for your sales team is not always a good thing.
The Campaign That Drove a 2,000% Increase in Leads Tleads for our sales team, the Messaging Design Kit. Michelle Urban 5 It was a downloadable design kit that contained 20 wireframe and fully-rendered messaging views, ecuador consumer email address 84 vector icons, and 30 rich media cards. These are all the design assets designers and UX teams need to have in their toolkit when building a rich messaging experience for web and mobile apps (think dating apps, communities, marketplaces, on-demand services, games, commerce, etc.
). What made this asset so successful: Agnostic Asset: All elements of the kit could be used within our product or indepently‚ hours and hours of work on design was now available in one download Built in Sketch: A Mac design application that is often used instead of PhotoShop for UX, web design, mobile, and even icon design When You Launch It, You Hope People Will Come Since the goal of this launch was to drive leads, we put the kit behind an opt-in form, and we built all the necessary supporting assets (landing page, auto thank you email, blog post, etc.
The Campaign That Drove a 2,000% Increase in Leads Tleads for our sales team, the Messaging Design Kit. Michelle Urban 5 It was a downloadable design kit that contained 20 wireframe and fully-rendered messaging views, ecuador consumer email address 84 vector icons, and 30 rich media cards. These are all the design assets designers and UX teams need to have in their toolkit when building a rich messaging experience for web and mobile apps (think dating apps, communities, marketplaces, on-demand services, games, commerce, etc.
). What made this asset so successful: Agnostic Asset: All elements of the kit could be used within our product or indepently‚ hours and hours of work on design was now available in one download Built in Sketch: A Mac design application that is often used instead of PhotoShop for UX, web design, mobile, and even icon design When You Launch It, You Hope People Will Come Since the goal of this launch was to drive leads, we put the kit behind an opt-in form, and we built all the necessary supporting assets (landing page, auto thank you email, blog post, etc.