E-commerce has revolutionised the way we shop over the last decade. In Spain, for example, statistics from recent years reveal that online purchases have increased exponentially, and a large part of them were made in online stores.
Do you have an online store or are you considering launching one? If so, you are probably wondering how to stand out from the crowd. Why should customers choose you among so many similar options?
It's critical to understand that even if you offer high-quality products and exceptional customer service, users still turn to Google to find what they need. If your store isn't listed in search results, you're losing potential customers to your competition.
This is where SEO for eCommerce comes into play. Still don’t know ecuador telegram lead SEO is and why it’s crucial for your online store? Keep reading!
Content
What is SEO and why does your eCommerce need it?
Benefits of Improving SEO for your Online Store
Increase in visits
Profitability
Long-term positioning
Target traffic
Continuous promotion
Strengthening the brand image
Technical SEO for ecommerce
Keyword research
Link Building for Online Stores
Advanced Tips
Lorenzo Gonzalez, Digital Marketing Consultant
List of posts:
What is SEO and why does your eCommerce need it?
SEO is the acronym for Search Engine Optimization. It is a set of strategies and techniques designed to ensure that a website appears in search results, mainly on Google, and ideally in prominent positions.
No matter how impressive your products are or how excellent your service is, without a solid SEO strategy, it will be difficult to achieve visibility and get significant results.
Tips for local website optimization
Benefits of Improving SEO for your Online Store
Increase in visits
Every second, there are about 40,000 searches on Google, which equates to 3.5 trillion queries per day. Most of the time, users click on the results that appear on the first two pages of Google. If your store is beyond the second page, it is almost invisible to potential customers.
By investing in SEO, you will increase the number of visits to your online store.
Profitability
SEO is one of the most cost-effective marketing strategies. Unlike Google AdWords campaigns, ranking your website on Google has no direct cost. In addition, you are not limited by time or traffic, as is the case with paid ads.
Long-term positioning
SEO is not a strategy that yields instant results. It requires time and effort, but the results are usually long-lasting. With consistent work and quality content, it is possible to stay in the top positions of search engines for the long term.
Target traffic
The first three positions on Google capture 75% of the total traffic. Moreover, most users prefer organic results over paid ads. Improving your position on Google helps you attract quality traffic and potential customers interested in your products or services.
Continuous promotion
Unlike paid campaigns, SEO allows you to keep your website visible 24 hours a day, 365 days a year, without depending on a budget or the duration of a campaign.
Strengthening the brand image
SEO not only improves your visibility, but also helps build your brand's reputation. By appearing among the top search results, your store is perceived as an authority in its sector, generating trust and loyalty among customers.