Note: Want to close more B2B sales from your website? Sign up and try Leadfeeder free for 14 days to see the companies that visit your website, which pages they look at, and more. The unique challenges B2B companies face in content marketing Content marketing has never been more effective. Our integration partner, HubSpot, for example, used informative content in the form of a blog, ebooks, and reports, to grow from a start-up to a $513 million company.
hubspot revenue growth Take this webinar, for example. a customer feedback webinar. b2b content partnership hubspot hotjar This webinar generated +5,400 Facebook shares. b2b content marketing social shares Now, with recent changes to Google’s search algorithm, content remains supreme. Low quality, thin, or spun content has been out for years. estonia consumer email address But, Google’s 2019 core updates focused on raising the bar on content even higher with a focus on increasing the visibility of original, insightful, and comprehensive content.
In addition to the SEO benefits,’ 2018 B2B research found that 58 percent of B2B brands use content marketing to nurture leads. Content marketing can be used to effectively qualify leads and lead them through the sales funnel with useful, engaging content. Atlantech Online, Inc., a communications provider in the DC area, increase sales qualified leads by 355 percent just by simply updating their pricing page and dynamic CTAs to blogs.