Top-of-funnel: a blog post with a content upgrade A company publishes an informative blog post addressing a pain point of their target audience (e.g., "10 Tips for Boosting Website Traffic"). At the end of the post, they offer a related downloadable resource, like a "Complete SEO Checklist," in exchange for the reader’s email address. This captures the reader as a lead, moving them into the funnel where relevant content can nurture them further.
Mid-funnel: a webinar invite After a prospect has shown interest by engaging with initial content, such as downloading an ebook or reading several blog posts, they are invited to join a live webinar on a specific finland consumer email address topic relevant to their needs (e.g., "How to Improve Your SEO Strategy in 2024"). This educational session allows for deeper engagement, answers their questions, and nurtures them further down the funnel as they evaluate solutions to their problems.
Bottom-funnel: offering a personalized product demo Once a prospect has engaged with multiple pieces of content and shown serious interest, you invite them to a one-on-one product demo tailored to their specific needs. This demo showcases how your product or service solves their pain points, providing the final push to convert them from a lead into a customer. How to optimize your lead generation funnel Congratulations, you’ve built your first lead funnel! But you’re not quite done yet.