Even if a keyword is lucrative, if it isn’t in your

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For inspiration, here’s an example of a customer persona profile. Customer persona profile of Jerome Carter, age 32. How do you decide the ideal users for your brand? Analyze your existing customers. Where is the traffic to your site coming from? Who are the top purchasers? If you feel like you don’t have enough demographic information, or can’t define user interests, send out a survey or quiz to collect this data. Speak to your users directly for more information.


The overlaps in interests, demographics, pain points, and solutions will help you define two to three ideal personas. These will become your targets when choosing sites to pitch to. 3. Choose keywords to improve website SEO There are chile phone number database still a few stops on the way to the pitch. You know your ideal persona, but have you found the best keywords that will effectively improve website SEO? Topic relevance is extremely important. If you’re in the real estate field, backlinks from sites that are printing school books won’t do anything for you.


field, there’s no point targeting it. There won’t be much positive impact on your SEO. In fact, getting backlinks from anywhere and everywhere could end up hurting your rankings. You don’t want Google to think you aren’t an authority or thought leader in your field. We use Google Keyword Planner to choose primary and related keywords. If you want to know more, Loganix also has a helpful guide for finding long-tail keywords.