SEO-related Do you need more backlinks

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Right, let’s talk about how you can use your content audits for SEO purposes: 1. Search term cannibalization identification When gathering data for historic content, use your favorite tools to identify what search terms the pieces are ranking for. You can then (temporarily) reorder the spreadsheet from A-Z by search term and see if any URLs are competing for the same terms. You can then incorporate resolving these issues into your SEO strategy. There’s a fantastic piece that goes into this in much more depth here.


Additionally, once you know which search terms you want to target for any pieces movin canada phone number database g forward, a quick check of your records will tell you whether you or a predecessor has already tried this. If so, you can decide whether to create a fresh piece and redirect the original which will hopefully bring with it some backlinks, or update the old piece (which will take a lot less time and effort). 2. Potential quick wins By tracking how the search terms for each piece are ranking, you’ll be able to identify any content that is teetering at the top of page two, or on the lower side of page one.


From here, you can identify if the problem is content- or to strengthen it, some schema markup added, or does it need to be updated word-wise? Perhaps you’re better off targeting a featured snippet or people also ask boxes to get you up where you want to be? When I carry out a content audit, I read every single page. Time-consuming? Yes. Pointless? Far from it. You see, by reading through older posts, I learn so much about the products and services the client offers.