Aligning SERP features with stages of the buyer’s

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SERP features are designed to provide users with the most relevant answers to their questions, and they’re formatted to package this information in the best way possible. In other words, the exact language and format of each SERP feature is the most accurate representation of the type of language and content format that your audience seeks (at least according to Google). As a digital marketer, this is gold. With a little digging, you can now mimic the keyword topics, style, and format of the SERP features present for your target keywords, creating content that engages your audience exactly where they are in the buyer’s journey, and in the format they desire.


Top organic SERP features While chasing the sought-after SERP features, many marketers fall short because they overlook the most important clue: the SERP feature itself. SERP features contain meaningful knowledge about your cameroon phone number database audience and how they prefer to consume information. Here are a few of the most popular organic SERP features used on Google: Knowledge Graph Featured Snippet Related Questions Image Pack Reviews Video In-Depth Article In this next section, I’ll break down these features into stages of the buyer’s journey and explain how they can inform your SEO content strategy.


journey Awareness stage The top of the buyer’s journey is the awareness stage, where your audience is aware that they have a problem and will begin to conduct research to better understand and define this problem. At this stage, your audience is seeking a concise explanation of the problem and is not ready for a solution yet. SERP features that indicate an awareness stage audience include: Knowledge Graph: often illustrates high-level biographical information and keyword cluster definitions.