The final action you want a site visitor to t
Posted: Sat Dec 28, 2024 9:10 am
ake is to actually book your services, right? That is your goal. Once you have your goal, you want to start filling in the middle part of that customer journey. Unless your traffic is ridiculously warm, they're not going to buy a 10 or 20 grand consultation package from your website content alone. So what do they need to do or see before they're actually going to hire you as an agency or as a consultant? I'm gonna guess if they're hiring you for agency services, coaching, or consulting, they probably wanna hop on a call with you, right? What information or content do they need to make that decision? Now, if you are a SaaS company, the main goal might be a free trial.
Hellobar, for example, uses a freemium product — it is free to start, and users can upgrade within the product. Free demos or freemium trials really give people a chance to see what you can do and move them czech republic business email database through the buyer cycle. So now that you know what your main goal is, what's the next step? Do you show them the cool stuff your software does? Do you need to educate them about why the problem you solve is such a big deal? This part will vary by company and industry, but working backward helps ensure that every action, every piece of content stays laser-focused on your end goal — whatever that goal is.
Step 4: Test and try again. Once you have set your goal and you have your offer — whether that is a free trial or a webinar or what have you — you'll want to implement it and then start testing. This is something you're going to do over and over again, so look for ways to streamline the testing process. Trust me, it's going to make your life way easier.
Hellobar, for example, uses a freemium product — it is free to start, and users can upgrade within the product. Free demos or freemium trials really give people a chance to see what you can do and move them czech republic business email database through the buyer cycle. So now that you know what your main goal is, what's the next step? Do you show them the cool stuff your software does? Do you need to educate them about why the problem you solve is such a big deal? This part will vary by company and industry, but working backward helps ensure that every action, every piece of content stays laser-focused on your end goal — whatever that goal is.
Step 4: Test and try again. Once you have set your goal and you have your offer — whether that is a free trial or a webinar or what have you — you'll want to implement it and then start testing. This is something you're going to do over and over again, so look for ways to streamline the testing process. Trust me, it's going to make your life way easier.