8) Online video
Posted: Sat Dec 21, 2024 3:59 am
Video remains one of the most effective formats in digital advertising, ac philippines whatsapp ieving significantly higher CTRs than traditional formats and boosting the impact of any campaign. Its acceptance continues to grow, and with the improvement in connection speeds and the quality of mobile screens, video is no longer restricted to desktop campaigns. Today, short, vertical videos, such as those found on TikTok or Instagram Reels , dominate the advertising landscape.
However, the rejection of intrusive formats such as pre-roll remains a challenge, especially due to the use of ad blockers. To overcome this, opt for more effective strategies, such as collaborating with content creators on platforms such as YouTube or TikTok, or implementing native video advertising , which is organically integrated into the content. These tactics not only increase acceptance, but also engagement with your audience.
Nowadays, it is no longer optional for your content to be responsive. Designing video ads that adapt perfectly to mobile phones, tablets and other devices is essential for any digital marketing strategy. In addition, advertising on social networks and the use of short and attractive videos have become fundamental pillars to capture the attention of users and maximize the performance of campaigns.
If you want your marketing plan to be relevant and effective, video must take center stage, with adapted formats and strategies that connect with your audience on their preferred channels.
Ebook 165 Digital Marketing Trends 2025
David Tomas
CEO and co-founder of Cyberclick. He has more than 25 years of experience in the online world. He is an engineer and completed an Entrepreneurship program at MIT, Massachusetts Institute of Technology. In 2012 he was named one of the 20 most influential entrepreneurs in Spain, under 40 years old, according to Global Entrepreneurship Week 2012 and IESE. Author of "The Happiest Company in the World" and "Diary of a Millennial".
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However, the rejection of intrusive formats such as pre-roll remains a challenge, especially due to the use of ad blockers. To overcome this, opt for more effective strategies, such as collaborating with content creators on platforms such as YouTube or TikTok, or implementing native video advertising , which is organically integrated into the content. These tactics not only increase acceptance, but also engagement with your audience.
Nowadays, it is no longer optional for your content to be responsive. Designing video ads that adapt perfectly to mobile phones, tablets and other devices is essential for any digital marketing strategy. In addition, advertising on social networks and the use of short and attractive videos have become fundamental pillars to capture the attention of users and maximize the performance of campaigns.
If you want your marketing plan to be relevant and effective, video must take center stage, with adapted formats and strategies that connect with your audience on their preferred channels.
Ebook 165 Digital Marketing Trends 2025
David Tomas
CEO and co-founder of Cyberclick. He has more than 25 years of experience in the online world. He is an engineer and completed an Entrepreneurship program at MIT, Massachusetts Institute of Technology. In 2012 he was named one of the 20 most influential entrepreneurs in Spain, under 40 years old, according to Global Entrepreneurship Week 2012 and IESE. Author of "The Happiest Company in the World" and "Diary of a Millennial".
Subscribe to our newsletter
Name
Surnames
I agree to subscribe to the Cyberclick newsletter in accordance with the Privacy Policy.
Subscribe to our Youtube channel
Cyberclick - Advanced Digital Marketing Program
Lp/blog/2015/09/21/acerca-de-mi/?
Reply to juan carlos sanchez