: Once you've captured leads through gated content, implement targeted email marketing campaigns that provide additional educational resources. This nurtures the relationship and maintains interest in your brand, effectively bridging the gap between demand generation and lead generation. Align sales and marketing teams: Foster collaboration between your sales and marketing teams to ensure a unified approach. By sharing insights and feedback, both teams can develop strategies to convert interest generated through demand generation into qualified leads.
Focus on customer journey: Map out the buyer’s journey to understand how prospects move from awareness to consideration and ultimately to decision-making. Create tailored touchpoints that address costa rica email list their needs at each stage, integrating demand and lead generation efforts to guide prospects through the funnel. Use retargeting strategies: Implement retargeting ads to re-engage users who have shown interest in your demand-generation content. This keeps your brand top-of-mind and encourages them to explore your gated lead generation resources, moving them further along the sales funnel.
Imbalanced lead gen vs. demand gen leads to: Unhappy customers Elevated customer acquisition costs Misaligned objectives for marketing and sales teams Decreased team productivity What should be your marketing priority? Demand generation or lead generation? Your marketing priority should focus on demand generation first, as it establishes awareness and interest in your brand, creating a foundation for long-term engagement. Once you’ve generated demand and built a relationship with your audience, lead generation can take the forefront to convert that interest into qualified leads.