If finding posts like these mentioning your competitors
Posted: Sat Dec 28, 2024 6:22 am
2. Find the ones who are unhappy with your competitor Finding people who are unhappy with your direct competitors and offering them your own product or service seems straightforward and logical, however, not many marketers do that. The screenshot below shows someone who’s obviously unhappy with NVivo. sentiment analysis feature For brands that develop tools for qualitative analysis, finding such posts is the easiest lead generation method ever.
is something you’re interested in, here’s how to do it. Firstly, you’ll need a social listening tool with the sentiment analysis feature. Secondly, you’ll need to set up the tool to monitor your main competitors’ brand names. estonia email list Thirdly, when some time has passed, you’ll need to filter the results by negative sentiment to only see the complaints people have about your competitor.
Note: No sentiment analysis is perfect, so you won’t get the results that are 100% relevant. However, you’ll definitely get enough to work with. After you have your list of social media posts of your competitors’ customers expressing their dissatisfaction, you can once again choose how to approach those. Again, you can either act as a company representative explaining how your product doesn’t have the faults of your competitor’s, or as an experienced user who shares their wisdom with anyone who asks.
is something you’re interested in, here’s how to do it. Firstly, you’ll need a social listening tool with the sentiment analysis feature. Secondly, you’ll need to set up the tool to monitor your main competitors’ brand names. estonia email list Thirdly, when some time has passed, you’ll need to filter the results by negative sentiment to only see the complaints people have about your competitor.
Note: No sentiment analysis is perfect, so you won’t get the results that are 100% relevant. However, you’ll definitely get enough to work with. After you have your list of social media posts of your competitors’ customers expressing their dissatisfaction, you can once again choose how to approach those. Again, you can either act as a company representative explaining how your product doesn’t have the faults of your competitor’s, or as an experienced user who shares their wisdom with anyone who asks.