SEO investment relative to other opportunities?
Posted: Sat Dec 28, 2024 5:22 am
SEO traffic via search ads, you’d need to pay an estimated $10.9 million per month or $2.14 per visit ($10.9/5.1). Therefore, by looking at these five competitors, we can conclude that: There are roughly 100 million search visits per year that are likely somewhat relevant to Tuft & Needle (the sum of search traffic to the five competitors). The value for each visit could be somewhere around $2.
14 The total value of search traffic available to Tuft & Needle could be somewhere around $214 million per year (100 million * $2.14) The above exercise should help you decide: Is SEO worth investing into in the first place? I’m cambodia phone number database certainly biased, but the answer to this will almost always be “yes”. It’s very unlikely that the right SEO investment won’t be ROI positive for most sites. I’d even posit that very few sites have ever over-invested in the right SEO to the point that their SEO investment dipped into ROI negative territory.
How should we prioritize our How large should our SEO investment be? Even if you’re confident the investment will be ROI positive, investing in SEO might still not make sense if: You can't afford to wait for the pay off (often over six months) You can't find the right SEO talent You have other, more compelling opportunities You can’t provide the necessary resources to SEO (more on this later) How much should you invest in SEO? Let’s dig into this a bit and stick with the same example.
14 The total value of search traffic available to Tuft & Needle could be somewhere around $214 million per year (100 million * $2.14) The above exercise should help you decide: Is SEO worth investing into in the first place? I’m cambodia phone number database certainly biased, but the answer to this will almost always be “yes”. It’s very unlikely that the right SEO investment won’t be ROI positive for most sites. I’d even posit that very few sites have ever over-invested in the right SEO to the point that their SEO investment dipped into ROI negative territory.
How should we prioritize our How large should our SEO investment be? Even if you’re confident the investment will be ROI positive, investing in SEO might still not make sense if: You can't afford to wait for the pay off (often over six months) You can't find the right SEO talent You have other, more compelling opportunities You can’t provide the necessary resources to SEO (more on this later) How much should you invest in SEO? Let’s dig into this a bit and stick with the same example.