There’s a big difference in how our site looks

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For the qualitative research, we focused primarily on interviews. We asked customers what they thought about certain CTAs (whether they worked or not, and why). We made messaging changes and asked customers and suppliers whether they made sense. We invited a psychologist into the office and asked them what they thought about our design. What we learned We found out our design was good, but our CTAs weren’t quite hitting the mark. For example, one CTA only gave the reader the option to call.


But, as one of our interviewees pointed out, not everyone likes using the phone — so we added an email address. We were intentional but ad hoc about our asking process. This worked for us — but you might want to be a bit more formal belgium phone number database about your approach (Moz has a great practical guide to conducting qualitative usability testing if you’re after a more in-depth look). The results Combined, these minor tweaks had a mighty impact.


and how we rank. The bottom line: after the rebuild, we got more work, and the business did much better. Here are some of the gains we’ve seen over the past two years. Our site speed increased: we managed to achieve a load time of around 500-600 ms. Pingdom website speed test for Chromatix. Our dwell time increased by 73%, going from 1.5 to 2.