The bad rewrites can be fixed with a little

[bhasan01854]

(Marketing wasn’t thrilled about that). I opted to simplify the <title> tag, removing the quote and the parentheses. Here’s the end result: I managed to sneak in all of the relevant portion of the title by switching “And” out with an ampersand (&), and now it’s clear what we should be ditching. Cue the sigh of relief. While there’s potentially a lot more to be done, there are two takeaways here: You need to prioritize — don’t sweat the small rewrites, especially when Google might change/adjust them at any time.

time and patience, if you understand why Google is doing what they’re doing. I don’t think this update is cause for panic, but it’s definitely worth getting a sense of your own rewrites — and especially bahamas phone number database patterns of rewrites — to make sure they reflect the intent of your content. What I found, even across 8,000 rewrites, is that there were only a handful of patterns with maybe a few dozen examples that didn’t fit any one pattern.


Separating the signal from the noise takes work, but it’s definitely achievable. Are rewrites good or bad? This is an incredibly subjective question. I purposely structured this post into right/so-so/wrong to keep myself from cherry-picking bad examples, and my observations are that most rewrites (even on a site that I take pretty personally) are minor and harmless. That said, I have some misgivings. If you’re happy with the analysis and don’t need the editorializing, you’re welcome to go make a sandwich or take a nap.