We just went over one of those costs
Posted: Sat Dec 28, 2024 4:03 am
So, obviously, if you want to contend with your competitors who are taking up space in those SERPs, you need to be able and willing to play the same game as they are. But here's something else that's interesting. We saw a recent study that said that only 49% of small businesses say that they invest in SEO. So this is interesting because almost 100% of purchases these days involve organic search in some way, and yet less than half of American small businesses are doing the work that it takes to become part of that buyer journey.
So if you are a small business or if you're an agency that works with SMBs, then, yes, armenia phone number database your biggest competitors are absolutely already investing in SEO. But if you join them, you may be able to beat out some of those smaller guys who didn't make the smart choice to invest. There is a lot of opportunity in this statistic. Cost of inaction So the opposite of return on investment is the cost of not investing or the cost of inaction.
— losing out in the SERPs to your competition. But another cost that you face if you choose not to invest in that tool suite, not to hire the SEO agency, or not to let your team focus on SEO work is letting your website stagnate or at worst letting your website deteriorate as a result of lack of attention being paid to routine SEO maintenance. Your internal links can quickly become outdated if products get removed from your catalog.
So if you are a small business or if you're an agency that works with SMBs, then, yes, armenia phone number database your biggest competitors are absolutely already investing in SEO. But if you join them, you may be able to beat out some of those smaller guys who didn't make the smart choice to invest. There is a lot of opportunity in this statistic. Cost of inaction So the opposite of return on investment is the cost of not investing or the cost of inaction.
— losing out in the SERPs to your competition. But another cost that you face if you choose not to invest in that tool suite, not to hire the SEO agency, or not to let your team focus on SEO work is letting your website stagnate or at worst letting your website deteriorate as a result of lack of attention being paid to routine SEO maintenance. Your internal links can quickly become outdated if products get removed from your catalog.