Comprehensive tools like Campaigne
Posted: Sat Dec 28, 2024 3:58 am
I hope I’ll convince you that email should be a natural and profitable complement to SEO, SEM, and SMM. And if you’re a local business reading this post, I hope many of these points convince you to take a look at email marketing yourselves! Making the case for email High ROI With a return on investment (ROI) of 36:1, marketers consistently rate email as the top-performing channel. That’s down from 42:1 in 2019, but is directionally in the same ballpark.
And the profitability of email remains particularly true for B2B marketers. Email albania phone number database newsletters rate as the #1 channel to nurture leads. Despite the supposed unpopularity of email among millennials, it remains far and away the most-preferred channel by which to receive communication from a business — even for Millennials and Gen Z. Just plain cheap The fact that email’s so cheap helps the denominator of that 36:1 stat a bunch. MailerLite and SendinBlue offer free plans, Mailchimp offers a more limited free plan, and many other providers offer small plans under $10 per month depending on your number of subscribers.
I have starter plans beginning around $30, along with free one-month trials. It’s also cheap in terms of time cost. Unlike social media, where daily or even hourly presence performs best, email allows you to duck in and duck out as you have time. And as I said in the intro, average email open rates far exceed social media reach on most platforms. And even if they don’t open, one-third of people report purchasing based on an email they received from a brand(!).
And the profitability of email remains particularly true for B2B marketers. Email albania phone number database newsletters rate as the #1 channel to nurture leads. Despite the supposed unpopularity of email among millennials, it remains far and away the most-preferred channel by which to receive communication from a business — even for Millennials and Gen Z. Just plain cheap The fact that email’s so cheap helps the denominator of that 36:1 stat a bunch. MailerLite and SendinBlue offer free plans, Mailchimp offers a more limited free plan, and many other providers offer small plans under $10 per month depending on your number of subscribers.
I have starter plans beginning around $30, along with free one-month trials. It’s also cheap in terms of time cost. Unlike social media, where daily or even hourly presence performs best, email allows you to duck in and duck out as you have time. And as I said in the intro, average email open rates far exceed social media reach on most platforms. And even if they don’t open, one-third of people report purchasing based on an email they received from a brand(!).