Omitting necessary facts from adverts
Posted: Sat Dec 28, 2024 3:50 am
These guidelines ensure you maintain professionalism and ethics while marketing your law firm, and protect the rights of the public.
An example of these regulations is rule 7.1 of NJ’s general regulations on advertising, which prohibits lawyers from using false statements when advertising their services.
This applies to misleading actions such as;
Implying that you can achieve specific results afghanistan whatsapp phone number data through unprofessional actions
Quoting fees that exceed the range of legally accepted charges, such as hourly rates and consultation fees
Compare your services to another’s without substantiating the claims or including a disclaimer
Using disapproved communications or ads to market a firm
Sending electronic or written communications advertising to a law firm to persons who have requested not to receive it
Use harassment, threats, intimidation, duress, unwarranted promises, or coercion to communicate details of a law firm.
Using digital marketing to advertise your NJ law firm
According to advertising experts, clients are more likely to search online for a lawyer than in the phone directory. Therefore, explore using digital marketing to promote your firm.
For example, advertise your firm through a website where you publish content about your services and popularize it using SEO for lawyers.
This is permissible in NJ, but you must follow all regulations relating to advertising legal communications online. For example, by ensuring you have a disclaimer on your website.
An example of these regulations is rule 7.1 of NJ’s general regulations on advertising, which prohibits lawyers from using false statements when advertising their services.
This applies to misleading actions such as;
Implying that you can achieve specific results afghanistan whatsapp phone number data through unprofessional actions
Quoting fees that exceed the range of legally accepted charges, such as hourly rates and consultation fees
Compare your services to another’s without substantiating the claims or including a disclaimer
Using disapproved communications or ads to market a firm
Sending electronic or written communications advertising to a law firm to persons who have requested not to receive it
Use harassment, threats, intimidation, duress, unwarranted promises, or coercion to communicate details of a law firm.
Using digital marketing to advertise your NJ law firm
According to advertising experts, clients are more likely to search online for a lawyer than in the phone directory. Therefore, explore using digital marketing to promote your firm.
For example, advertise your firm through a website where you publish content about your services and popularize it using SEO for lawyers.
This is permissible in NJ, but you must follow all regulations relating to advertising legal communications online. For example, by ensuring you have a disclaimer on your website.