Make sure to only ask for the information you
Posted: Sat Dec 28, 2024 3:38 am
Add multiple CTAs: What do you want people to do? CTAs should use strong language and tell users exactly what will happen. For example: "Download the guide," "Get a free trial." Avoid vague language like "Click to learn more." Include at least 2-3 CTAs throughout the page so users can convert when they are ready. Minimize form fields: Asking too many questions reduces conversions, but can make it easier to qualify leads.
Make sure to only ask for the information you need to balance quality and quantity of leads. Remove page navigation: Landing pages serve one purpose—in this case, to drive leads. Removing navigation from greece business email databasethe top of landing pages reduces distractions and helps keep users on task. Limit links: Removing external (or even internal) links keeps users on that path to conversion. While you may occasionally link to relevant information or social proof, limit links as much as possible.
Optimize for search: While most traffic will come from a paid ad or other marketing initiatives, landing pages can show up in search results. Make sure to optimize for mobile, include key terms, add image alt tags, and use headers to optimize for (free) organic traffic. Here's a quick checklist to ensure your landing page is optimized to drive leads—and show up in the search results. Lead generation landing page checklist Lead generation landing page examples Here's the thing about best practices—they're only right some of the time.
Make sure to only ask for the information you need to balance quality and quantity of leads. Remove page navigation: Landing pages serve one purpose—in this case, to drive leads. Removing navigation from greece business email databasethe top of landing pages reduces distractions and helps keep users on task. Limit links: Removing external (or even internal) links keeps users on that path to conversion. While you may occasionally link to relevant information or social proof, limit links as much as possible.
Optimize for search: While most traffic will come from a paid ad or other marketing initiatives, landing pages can show up in search results. Make sure to optimize for mobile, include key terms, add image alt tags, and use headers to optimize for (free) organic traffic. Here's a quick checklist to ensure your landing page is optimized to drive leads—and show up in the search results. Lead generation landing page checklist Lead generation landing page examples Here's the thing about best practices—they're only right some of the time.