Your inbound marketing strategy will require a social media calendar, digital advertising, keyword targeting and SEO strategy , as well as consistent content creation, among other things. By using the right combination of inbound marketing tools and technology , you can provide your marketing team with everything they need to be effective.
These are the areas of your strategy where you will need tools to help you:
Website Creation: Website Creation: You have the option to develop your own website using one of the many website editing programs. If you are new to website design, choose one of the drag and drop programs such as SquareSpace or Wix. These platforms are designed to help beginners create a quality website.
Creating images: Most business owners are not graphic designers, so websites and different design software are a great help. One of the easiest sites to use for inbound marketing campaigns is Canva.
Posting on social media: Most social media accounts work best if you belgium telegram lead post to them at least once a day. Hootsuite allows you to post to a variety of social networks, including Facebook, Instagram, Twitter, LinkedIn, and Pinterest.
Marketing Automation: The ideal Marketing Automation software provides you with detailed information about your potential customers. This allows you to send them personalized emails that are useful to them. There are some great Marketing Automation tools out there, for example, you can use Benchmark Email to automate your email marketing efforts.
Inbound marketing results
Unlike traditional outbound marketing, it can be difficult to evaluate the results of inbound marketing campaigns . After all, if support calls increase after publishing a series of how-to videos, can you really say whether the videos are the direct reason? You can measure details that could be contributing to your positive results:
For example:
Analyze the number of people who view your explanatory videos.
Check whether your social media posts drive people back to your website and whether they convert into potential customers once there.
Monitor how many visitors your blog posts receive. If you include gated content in your blog posts, track how well they generate new leads.
From there, you can use a Marketing Automation tool to educate and nurture those new leads until you make a sale. If sales numbers from those sources are increasing, then they are helping to grow your business.
Inbound marketing is a vital component of your advertising strategy . It may take a little effort to implement an inbound marketing plan into your current structure, but the results are totally worth it.