What is Behavioral Targeting in Email Marketing?
Posted: Tue May 20, 2025 8:23 am
Conversion Rate: The percentage of people who scan the QR code and then successfully sign up for your email list on the landing page. This is the most critical metric.
Cost Per Lead (CPL): If you're paying for placement of your QR code (e.g., print ads), calculate how much it costs to acquire each email subscriber through that channel.
Lead Quality: Are the emails collected through QR codes leading to engaged subscribers, higher open rates, and eventually, conversions (sales)? This can be tracked by segmenting your email list by acquisition source (e.g., "QR Code Signups").
Engagement Rate: Monitor the open rates, click-through rates, and ultimately, conversion rates of the emails sent to subscribers acquired via QR codes.
QR codes offer a seamless, efficient, and measurable way to expand your email list, especially by bridging the gap between offline interactions and online digital engagement. By combining clear calls to action, compelling incentives, mobile-optimized landing pages, and strategic placement, businesses can leverage QR codes to unlock a powerful new stream of email subscribers and build stronger, more direct relationships with their audience. As technology continues to integrate into our daily lives, the smart use of QR codes in marketing will only become more vital.
Behavioral targeting in email marketing is the practice of uk email list segmenting your email list and sending tailored messages based on your subscribers' actions, preferences, and engagement patterns. Instead of sending mass emails to everyone, you leverage data about what individuals do – their Browse history, purchase history, email engagement, downloaded content, abandoned carts, and more – to trigger or personalize email communications.
This approach moves beyond basic demographic segmentation (age, location) to a more profound understanding of individual intent and needs. It's about responding to user behavior in a way that feels intelligent and helpful, rather than intrusive.
The Pillars of Behavioral Targeting
Effective behavioral targeting relies on three key pillars:
Data Collection: Gathering comprehensive data on user interactions across your website, app, emails, CRM, and other channels. This includes.
Cost Per Lead (CPL): If you're paying for placement of your QR code (e.g., print ads), calculate how much it costs to acquire each email subscriber through that channel.
Lead Quality: Are the emails collected through QR codes leading to engaged subscribers, higher open rates, and eventually, conversions (sales)? This can be tracked by segmenting your email list by acquisition source (e.g., "QR Code Signups").
Engagement Rate: Monitor the open rates, click-through rates, and ultimately, conversion rates of the emails sent to subscribers acquired via QR codes.
QR codes offer a seamless, efficient, and measurable way to expand your email list, especially by bridging the gap between offline interactions and online digital engagement. By combining clear calls to action, compelling incentives, mobile-optimized landing pages, and strategic placement, businesses can leverage QR codes to unlock a powerful new stream of email subscribers and build stronger, more direct relationships with their audience. As technology continues to integrate into our daily lives, the smart use of QR codes in marketing will only become more vital.
Behavioral targeting in email marketing is the practice of uk email list segmenting your email list and sending tailored messages based on your subscribers' actions, preferences, and engagement patterns. Instead of sending mass emails to everyone, you leverage data about what individuals do – their Browse history, purchase history, email engagement, downloaded content, abandoned carts, and more – to trigger or personalize email communications.
This approach moves beyond basic demographic segmentation (age, location) to a more profound understanding of individual intent and needs. It's about responding to user behavior in a way that feels intelligent and helpful, rather than intrusive.
The Pillars of Behavioral Targeting
Effective behavioral targeting relies on three key pillars:
Data Collection: Gathering comprehensive data on user interactions across your website, app, emails, CRM, and other channels. This includes.