Open Rate: Do they consistently open your emails, or are they disengaging?
Posted: Tue May 20, 2025 8:20 am
Products Purchased: Specific items, categories, brands.
Purchase Frequency: How often do they buy?
Average Order Value (AOV): How much do they typically spend?
Last Purchase Date: How recently did they buy?
Purchase History: Are they first-time buyers, repeat customers, or VIPs?
Refunds/Returns: Did they return items, indicating a potential issue or preference shift?
Email Engagement Behavior:
Click-Through Rate (CTR): Which links spain email list do they click on most frequently?
Unsubscribes: Which emails led to unsubscribes?
Complaints/Spam Reports: (Hopefully rare, but important to track).
Engagement Level: Are they highly engaged, moderately engaged, or inactive?
App Usage Behavior (if applicable):
Features Used: Which parts of your app do they interact with most?
Frequency of Use: How often do they open the app?
Time Spent in App:
In-App Purchases:
Completed Actions: Did they complete specific tasks within the app?
Offline Behavior (if integrated):
In-Store Purchases: If linked to a loyalty program or email.
Event Attendance: Did they register for or attend a physical event?
Customer Service Interactions: Phone calls, chat sessions, support tickets.
Popular Email Campaigns Driven by Customer Behavior
Once you have the data, you can build powerful automated email sequences. Here are some of the most impactful:
Welcome Series (Initial Engagement):
Behavior: New subscriber signs up for your email list.
Purpose: Onboard new subscribers, introduce your brand, set expectations, provide immediate value, and encourage first interaction/purchase.
Content: A series of 2-5 emails over a few days:
Email 1 (Immediate): Thank you for subscribing, introduce brand mission, maybe a discount code.
Email 2: Highlight popular products/services or key value propositions.
Email 3: Share social proof (testimonials, reviews) or educational content.
Email 4/5: Encourage specific action (e.g., "Shop Best Sellers," "Book a Demo," "Read Our Latest Blog").
Personalization: Address by name, reference the lead magnet they signed up for.
Browse Abandonment Emails (Intent to Purchase):
Behavior: A logged-in user or a user with identifiable cookies views specific product pages or categories multiple times but does not add to cart.
Purpose: Re-engage potential customers who showed interest but didn't commit, remind them of what they viewed, and overcome potential hesitations.
Purchase Frequency: How often do they buy?
Average Order Value (AOV): How much do they typically spend?
Last Purchase Date: How recently did they buy?
Purchase History: Are they first-time buyers, repeat customers, or VIPs?
Refunds/Returns: Did they return items, indicating a potential issue or preference shift?
Email Engagement Behavior:
Click-Through Rate (CTR): Which links spain email list do they click on most frequently?
Unsubscribes: Which emails led to unsubscribes?
Complaints/Spam Reports: (Hopefully rare, but important to track).
Engagement Level: Are they highly engaged, moderately engaged, or inactive?
App Usage Behavior (if applicable):
Features Used: Which parts of your app do they interact with most?
Frequency of Use: How often do they open the app?
Time Spent in App:
In-App Purchases:
Completed Actions: Did they complete specific tasks within the app?
Offline Behavior (if integrated):
In-Store Purchases: If linked to a loyalty program or email.
Event Attendance: Did they register for or attend a physical event?
Customer Service Interactions: Phone calls, chat sessions, support tickets.
Popular Email Campaigns Driven by Customer Behavior
Once you have the data, you can build powerful automated email sequences. Here are some of the most impactful:
Welcome Series (Initial Engagement):
Behavior: New subscriber signs up for your email list.
Purpose: Onboard new subscribers, introduce your brand, set expectations, provide immediate value, and encourage first interaction/purchase.
Content: A series of 2-5 emails over a few days:
Email 1 (Immediate): Thank you for subscribing, introduce brand mission, maybe a discount code.
Email 2: Highlight popular products/services or key value propositions.
Email 3: Share social proof (testimonials, reviews) or educational content.
Email 4/5: Encourage specific action (e.g., "Shop Best Sellers," "Book a Demo," "Read Our Latest Blog").
Personalization: Address by name, reference the lead magnet they signed up for.
Browse Abandonment Emails (Intent to Purchase):
Behavior: A logged-in user or a user with identifiable cookies views specific product pages or categories multiple times but does not add to cart.
Purpose: Re-engage potential customers who showed interest but didn't commit, remind them of what they viewed, and overcome potential hesitations.