Tips to reduce bounce rate
Posted: Thu Dec 26, 2024 9:49 am
1. Regularly update and clean your subscriber list
One of the most common reasons why your emails bounce is that a subscriber no longer has access to the email account. In this situation, you can avoid it by regularly updating your subscriber list and making sure that the emails you have on the list are permission-based. This doesn't mean that you have to remove email addresses from that list and develop a new one from scratch periodically.
This is all about getting rid of inactive users and subscribers who never opened your emails to keep your list healthy and active. This way, it will be much easier for you to focus on subscribers who are actually interested in your brand and your email campaigns. Keep in mind that with Apple's iOS 15 update this may be harder to track, but it can still be a method used on your non-Apple subscribers.
Below are some practical ways to constantly update and clean your email subscriber list , even if you don't have reliable open rate data due to iOS15:
Ask for feedback on every email you send to find out which email addresses are worth keeping.
Ask your subscribers to let you know if anything changes with Polls or Forms.
Require another opt-in for less engaged subscribers.
Make it easy to unsubscribe so that unengaged subscribers don't have to belarus telegram data report your emails because the process is too complicated.
Indicate on your forms that by providing their email addresses, potential customers are giving you permission to contact them. This will help ensure that the people you are targeting really want to hear from you.
Benchmark Email's Smart Sending can also help improve your deliverability by eliminating email sends to inactive accounts. Inactive accounts can negatively impact your deliverability because they are often associated with high bounce rates and low engagement levels.
By sending your emails only to active subscribers, you can improve your chances of reaching your target audience and achieving the desired results.
2. Avoid activating the dreaded spam filter
A report shows that over 80% of daily emails are spam, which results in around 140 billion spam emails sent every day. So, it should come as no surprise that your bounced emails are ending up in subscribers' spam folders. The reason is that the spam filter has detected your emails as spam and they may even be unconsciously falling into them.
Without even knowing it, you may have included some content or even phrases in your emails that cause the spam filter to flag you as a spammer . Broken images, too many links, inappropriate terms can easily put the spam detector on red alert. Poorly structured and terribly formatted emails can also end up in the spam folder.
Here are some practical tips to avoid emails going to spam and maximize your email deliverability:
Use a trusted IP address to send your emails.
Always warm up a new IP address slowly with a low sending volume before sending many emails at once with it.
Pay attention to the format, content and layout of your email. Always avoid including spam-related elements and try not to put all the content in one email.
3. Set up double opt-in registrations
When you have double opt-in set up for new subscribers, they won't be added to your list until they've confirmed their email address by clicking the link in their confirmation email. This eliminates the risk of collecting fake or typo-filled email addresses, which in turn reduces the chance of a future bounce.
This method also ensures that your subscribers actually want to hear from you, which can help in other areas, such as reducing unsubscribes and the possibility of being flagged as spam in the future.
4. Include a reliable captcha in your registration form
If you're plagued by bot registrations, a captcha — those little checkboxes that let a form know you're human, and sometimes include a visual test that's hard for non-human eyes to pass — is a great option. This won't eliminate human errors like typos, but it will streamline your list and keep it safe from spam registrations.
5. Use your own domain
Consider investing in a private domain or your own custom domain that represents your business and avoid using free domains like Gmail or Yahoo. A custom domain not only makes you look more professional and authoritative, but it also helps signal to the receiving email server that you are a legitimate sender, which can make it easier for your emails to reach subscribers' inboxes.
After you get your own custom domain, it's crucial to authenticate or verify it. Domain authentication helps you verify that the domain used in your email address is under your control. This way, it can prevent others from sending emails in your name without your permission, helping you protect your subscribers from phishing scams, attacks, and spammers.
There are three main email authentication methods to reduce your bounce rate:
Sender Policy Framework (SPF) is a mechanism that specifies the specific servers/hosts authorized to send email for a domain on your behalf.
Domain Key Identified Email (DKIM) - Uses an encrypted signature to verify that the sender of the email is who they say they are. It also gives the recipient the key to double-check your DNS records.
Domain-based Message Authentication Reporting and Conformance (DMARC) – Collects SPF and DKIM signals to accurately identify whether an email is authorized or not.
One of the most common reasons why your emails bounce is that a subscriber no longer has access to the email account. In this situation, you can avoid it by regularly updating your subscriber list and making sure that the emails you have on the list are permission-based. This doesn't mean that you have to remove email addresses from that list and develop a new one from scratch periodically.
This is all about getting rid of inactive users and subscribers who never opened your emails to keep your list healthy and active. This way, it will be much easier for you to focus on subscribers who are actually interested in your brand and your email campaigns. Keep in mind that with Apple's iOS 15 update this may be harder to track, but it can still be a method used on your non-Apple subscribers.
Below are some practical ways to constantly update and clean your email subscriber list , even if you don't have reliable open rate data due to iOS15:
Ask for feedback on every email you send to find out which email addresses are worth keeping.
Ask your subscribers to let you know if anything changes with Polls or Forms.
Require another opt-in for less engaged subscribers.
Make it easy to unsubscribe so that unengaged subscribers don't have to belarus telegram data report your emails because the process is too complicated.
Indicate on your forms that by providing their email addresses, potential customers are giving you permission to contact them. This will help ensure that the people you are targeting really want to hear from you.
Benchmark Email's Smart Sending can also help improve your deliverability by eliminating email sends to inactive accounts. Inactive accounts can negatively impact your deliverability because they are often associated with high bounce rates and low engagement levels.
By sending your emails only to active subscribers, you can improve your chances of reaching your target audience and achieving the desired results.
2. Avoid activating the dreaded spam filter
A report shows that over 80% of daily emails are spam, which results in around 140 billion spam emails sent every day. So, it should come as no surprise that your bounced emails are ending up in subscribers' spam folders. The reason is that the spam filter has detected your emails as spam and they may even be unconsciously falling into them.
Without even knowing it, you may have included some content or even phrases in your emails that cause the spam filter to flag you as a spammer . Broken images, too many links, inappropriate terms can easily put the spam detector on red alert. Poorly structured and terribly formatted emails can also end up in the spam folder.
Here are some practical tips to avoid emails going to spam and maximize your email deliverability:
Use a trusted IP address to send your emails.
Always warm up a new IP address slowly with a low sending volume before sending many emails at once with it.
Pay attention to the format, content and layout of your email. Always avoid including spam-related elements and try not to put all the content in one email.
3. Set up double opt-in registrations
When you have double opt-in set up for new subscribers, they won't be added to your list until they've confirmed their email address by clicking the link in their confirmation email. This eliminates the risk of collecting fake or typo-filled email addresses, which in turn reduces the chance of a future bounce.
This method also ensures that your subscribers actually want to hear from you, which can help in other areas, such as reducing unsubscribes and the possibility of being flagged as spam in the future.
4. Include a reliable captcha in your registration form
If you're plagued by bot registrations, a captcha — those little checkboxes that let a form know you're human, and sometimes include a visual test that's hard for non-human eyes to pass — is a great option. This won't eliminate human errors like typos, but it will streamline your list and keep it safe from spam registrations.
5. Use your own domain
Consider investing in a private domain or your own custom domain that represents your business and avoid using free domains like Gmail or Yahoo. A custom domain not only makes you look more professional and authoritative, but it also helps signal to the receiving email server that you are a legitimate sender, which can make it easier for your emails to reach subscribers' inboxes.
After you get your own custom domain, it's crucial to authenticate or verify it. Domain authentication helps you verify that the domain used in your email address is under your control. This way, it can prevent others from sending emails in your name without your permission, helping you protect your subscribers from phishing scams, attacks, and spammers.
There are three main email authentication methods to reduce your bounce rate:
Sender Policy Framework (SPF) is a mechanism that specifies the specific servers/hosts authorized to send email for a domain on your behalf.
Domain Key Identified Email (DKIM) - Uses an encrypted signature to verify that the sender of the email is who they say they are. It also gives the recipient the key to double-check your DNS records.
Domain-based Message Authentication Reporting and Conformance (DMARC) – Collects SPF and DKIM signals to accurately identify whether an email is authorized or not.