Create captions that are worth it
If you've ever landed on a blog post and seen texts so long that they didn't answer your initial question and you left out of impatience, you'll know the importance of creating impactful subtitles.
Try to separate the information in these subtitles and have them follow the same line as the title with a short but substantial flow of information.
This is key to making your web content production really worthwhile for the reader. Therefore, make interesting subtitles to increase the permanence on the page.
Take advantage of scannability
Many users “scan” a text instead of reading it completely as expected.
In order to capture the attention of leads when scanning the text, certain techniques are necessary to make reading more dynamic and improve the user experience.
To take advantage of this scannability, you need to do the following:
Write short paragraphs: use paragraphs of no more than three lines to avoid losing the lead's attention.
Be direct: Keep your content to the point.
Include images and videos : When the reader sees images, they get a break from the text and are kept engaged.
Create list-like content: List-like content works incredibly well, so don’t hesitate to try it out in your web production.
Hierarchy of subtitles
Subtitles must follow a certain order so that the flow of the text is pleasant.
On the other hand, all subtitles in the content should follow a common standard, that is, use the same format (heading number).
Example:
H1: Importance of web content production
H2: Characteristics of web content
H3: Planning.
Make use of link building
With proper use of link building, it is possible to improve the positioning of a page since it is one of the good SEO practices.
But it's not about link building to random keywords on pages you don't even know: everything must be done after a thorough study.
Create a production list
To keep everything under control with your web production, create a checklist with all the advice we have given you so that there are no failures or possible errors that limit the effectiveness of the content.
A good web production manual should make the rules of the game gmail email list very clear to the writer, that is: number of paragraphs, length of articles, number of subtitles, among others.
But in general terms, this is what a complete manual should contain for your content to be successful:
Reference sources
It is important that the manual makes clear what type of sources and references to use and how they should be paraphrased.
If ideas or fragments can be cited, this must also be specified.
Text structure
This section should answer the following questions clearly and concisely:
How many words will be per published entry?
Is it specified with numbers or bullet points?
How many subtitles per entry?
How often should you repeat the keyword?
Images
Visual content is also important to clarify.
Do you have an image bank or do you need to download images from the web? There are many online image banks that can work for you but you have to pay for each download.