Offers they'll receive in your email campaigns

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You can specify the type of advice, information, as well as how often they can expect to hear from you. It's also a good idea to include next steps in the onboarding process, such as exploring your website or being directed to a specific page or blog post.

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Add value
If you used a lead magnet to encourage subscribers to sign up (e-book, guide, exclusive podcast episode, design sample, or coupon), now is the perfect time to deliver on that promise. Adding the magnet to your welcome email will build trust and increase interest in being added to your email list. For example, if you're a trend consultant, a subject line like, "Welcome aboard! Your free fall style guide awaits!" would be perfect.