15 Welcome Email Examples That Sell
Posted: Thu Dec 26, 2024 7:10 am
In this article, we will look at the key elements of welcome emails and examples of effective emails that will help establish trust and create a positive impression on new subscribers or customers. We will discuss personalization strategies, CTAs, and more. This article will help you create welcome emails that will be successful in converting new users into repeat customers.
15 Welcome Email Examples That Sell
According to research, 74% of consumers expect to receive a welcome email immediately after signing up. There will be no second chance to create a good impression, so it is important to gain the customer's trust right from the moment they get to know the brand.
Welcome emails are not just a formality, but a powerful tool for malaysia phone number library increasing sales. According to an Experian report , welcome emails have a high open rate and CTR, reaching 58% and 14.4% respectively. Below, we have prepared for you 15 examples of effective welcome emails that will help increase sales.
What is a welcome letter?
A welcome email is a message sent to a new user after they register or subscribe to a company's services or products. Welcome emails are generally used to establish communication with the client and move them along the marketing funnel.
Welcome letter structure
There is no universal welcome email template, but there are 6 components that we recommend always using in emails for new users:
1. A catchy greeting and thanks for registration/subscription.
It all starts with a greeting, it sets the tone for communication with new clients. To choose the most appropriate beginning for your message, study your potential target audience, conduct A/B testing on an existing one and see which greetings and headlines are better received.
* Use the customer's name to grab their attention. Campaign monitor, an advertising campaign creation service , notes that personalization increases email open rates by 26%.
2. Introductory information
Next, introduce the new client to the brand - this can be done through a greeting from the CEO, a photo of the team or the company's history. Also tell how often and for what purpose the subscribers of this email newsletter will receive letters;
3. CTA - clear calls to action
Add a CTA (call to action), they will help convince the client to use your services. vc.ru experts advise writing briefly and clearly, “one sentence in one letter” . Such calls can contain incentives for interaction in the form of discounts on the first purchase, gifts or bonuses.
Please note that if you are advertising long-term purchase cycle products (investments, real estate, etc.), then you should not start your welcome letters with calls to action. Instead, tell about your advantages, thereby winning over the client.
4. Contact information
At the end, leave your contact information: links to social networks, website. This can increase loyalty - after all, the client will not have to search for you on their own through a search engine.
5. Unsubscribe link
Having such a link will also increase loyalty among subscribers. And also, this link must be indicated, according to the rules of mailings.
6. Design - it should be done in the corporate style and colors of the company to enhance branding.
15 Welcome Email Examples That Sell
According to research, 74% of consumers expect to receive a welcome email immediately after signing up. There will be no second chance to create a good impression, so it is important to gain the customer's trust right from the moment they get to know the brand.
Welcome emails are not just a formality, but a powerful tool for malaysia phone number library increasing sales. According to an Experian report , welcome emails have a high open rate and CTR, reaching 58% and 14.4% respectively. Below, we have prepared for you 15 examples of effective welcome emails that will help increase sales.
What is a welcome letter?
A welcome email is a message sent to a new user after they register or subscribe to a company's services or products. Welcome emails are generally used to establish communication with the client and move them along the marketing funnel.
Welcome letter structure
There is no universal welcome email template, but there are 6 components that we recommend always using in emails for new users:
1. A catchy greeting and thanks for registration/subscription.
It all starts with a greeting, it sets the tone for communication with new clients. To choose the most appropriate beginning for your message, study your potential target audience, conduct A/B testing on an existing one and see which greetings and headlines are better received.
* Use the customer's name to grab their attention. Campaign monitor, an advertising campaign creation service , notes that personalization increases email open rates by 26%.
2. Introductory information
Next, introduce the new client to the brand - this can be done through a greeting from the CEO, a photo of the team or the company's history. Also tell how often and for what purpose the subscribers of this email newsletter will receive letters;
3. CTA - clear calls to action
Add a CTA (call to action), they will help convince the client to use your services. vc.ru experts advise writing briefly and clearly, “one sentence in one letter” . Such calls can contain incentives for interaction in the form of discounts on the first purchase, gifts or bonuses.
Please note that if you are advertising long-term purchase cycle products (investments, real estate, etc.), then you should not start your welcome letters with calls to action. Instead, tell about your advantages, thereby winning over the client.
4. Contact information
At the end, leave your contact information: links to social networks, website. This can increase loyalty - after all, the client will not have to search for you on their own through a search engine.
5. Unsubscribe link
Having such a link will also increase loyalty among subscribers. And also, this link must be indicated, according to the rules of mailings.
6. Design - it should be done in the corporate style and colors of the company to enhance branding.