Social networks become the first search tool on the Internet
Posted: Thu Dec 26, 2024 6:59 am
There is currently a social revolution taking place that dictates drastic changes in how entrepreneurs should run their business. More and more consumers are deciding which products and/or companies they trust and which products they will buy and which they will not buy based on what they read, see or hear on social networks such as Facebook or Twitter . Social networks have become so important that people still search for information on them.
For companies, these changes can be very beneficial, as bitcoin data long as they know how to take advantage of them. If companies allow themselves to be surprised and not scared by this new trend and are able to see it as an opportunity, they can considerably increase word-of-mouth dissemination on the Internet, and the traffic will be of higher quality.
The changes that occur in consumer behavior are mainly three:
1) The consumer discovers content and searches for information through their friends and contacts on social networks :
According to a study by Nielsen, 20% of consumers already use social networks as their main tool for searching for information, leaving search engines like Google or Yahoo in the background .
2) Due to the information overload that consumers suffer, they increasingly turn to each other to compare content :
Because consumers are bombarded with messages, advertisements, and other data shared online, consumers use social media as a tool to filter this information: they select only that information that, thanks to the diverse experiences and different views of their online friends, they believe to be reliable and to their liking.
3) Thanks to social networks, friends are now everywhere :
The network of contacts, both personal and professional, which used to be offline, is increasingly becoming online. This trend allows each consumer's contact network to become ever larger, encompassing many more contacts. This makes it possible for information to flow more quickly and directly. As a result of the transformation of contact networks from offline to online, we gain the possibility of always being connected to our contacts, bringing our friends to our side wherever we are.
These changes in consumer behavior are forcing companies to optimize their connections with the social network and to be in constant contact with their customers, keeping up to date with their opinions, tastes, and how they define their experiences. In addition, companies need to analyze the results obtained and the strategies implemented in order to improve them.
For companies, these changes can be very beneficial, as bitcoin data long as they know how to take advantage of them. If companies allow themselves to be surprised and not scared by this new trend and are able to see it as an opportunity, they can considerably increase word-of-mouth dissemination on the Internet, and the traffic will be of higher quality.
The changes that occur in consumer behavior are mainly three:
1) The consumer discovers content and searches for information through their friends and contacts on social networks :
According to a study by Nielsen, 20% of consumers already use social networks as their main tool for searching for information, leaving search engines like Google or Yahoo in the background .
2) Due to the information overload that consumers suffer, they increasingly turn to each other to compare content :
Because consumers are bombarded with messages, advertisements, and other data shared online, consumers use social media as a tool to filter this information: they select only that information that, thanks to the diverse experiences and different views of their online friends, they believe to be reliable and to their liking.
3) Thanks to social networks, friends are now everywhere :
The network of contacts, both personal and professional, which used to be offline, is increasingly becoming online. This trend allows each consumer's contact network to become ever larger, encompassing many more contacts. This makes it possible for information to flow more quickly and directly. As a result of the transformation of contact networks from offline to online, we gain the possibility of always being connected to our contacts, bringing our friends to our side wherever we are.
These changes in consumer behavior are forcing companies to optimize their connections with the social network and to be in constant contact with their customers, keeping up to date with their opinions, tastes, and how they define their experiences. In addition, companies need to analyze the results obtained and the strategies implemented in order to improve them.