Contextual advertising development trends in 2019
Posted: Sat Dec 21, 2024 3:57 am
2018 was a busy year in the contextual advertising direction. Yandex introduced video formats in Direct, lifted the limits on the bid size, removed turbo pages from the test and introduced many more new changes. Google also kept up: it rebranded advertising services and launched the Google Ads platform, added options to the settings of strategies, targeting, and reporting.
Aksi Marsovich
Intergalactic expert
But we have already gone through this, and these updates can whatsapp number data rightfully be considered last year's. We are more interested in what we will have to work with and what to monitor in 2019, the year of the cheerful pig?
In this article, we will talk to you about the trends that will dictate the development of contextual advertising in the next 12 months.
1. Audiences, not keywords
Advertisers are increasingly paying attention to the context of audience interests and to the people themselves, rather than to keyword match types. Advertising services offer many tools to find the target audience not only by requests, but also by other targeting. It is not worth ignoring such opportunities.
The ability to segment the audience and develop a separate advertising strategy for each segment will be successful when running a contextual advertising campaign.
Working with the audience has been gaining success since last year when setting up advertising campaigns. Using remarketing for interested and loyal groups of visitors allows you to create a sales funnel with minimal losses of potential customers at each subsequent stage.
But don't think that keywords will lose relevance. It would be more correct to say that audience tools will acquire it. And in 2019, the time spent on analyzing and working with each audience segment should not be less than the time spent working with semantics.
2. Expansion of advertising platforms
This year, Internet marketers will simply be required to display and distribute advertising budgets between different advertising services.
Much attention should be paid to e-commerce services such as Yandex.Market and Google. Shopping. They allow customers to make purchases without going to the site, that is, without unnecessary clicks and time expenditures.
These services are already helping to increase the number of sales of online stores. If you plan to reach and maintain leading positions in online sales of goods, then do not hesitate to contact the services of electronic trading platforms.
Aksi Marsovich
Intergalactic expert
But we have already gone through this, and these updates can whatsapp number data rightfully be considered last year's. We are more interested in what we will have to work with and what to monitor in 2019, the year of the cheerful pig?
In this article, we will talk to you about the trends that will dictate the development of contextual advertising in the next 12 months.
1. Audiences, not keywords
Advertisers are increasingly paying attention to the context of audience interests and to the people themselves, rather than to keyword match types. Advertising services offer many tools to find the target audience not only by requests, but also by other targeting. It is not worth ignoring such opportunities.
The ability to segment the audience and develop a separate advertising strategy for each segment will be successful when running a contextual advertising campaign.
Working with the audience has been gaining success since last year when setting up advertising campaigns. Using remarketing for interested and loyal groups of visitors allows you to create a sales funnel with minimal losses of potential customers at each subsequent stage.
But don't think that keywords will lose relevance. It would be more correct to say that audience tools will acquire it. And in 2019, the time spent on analyzing and working with each audience segment should not be less than the time spent working with semantics.
2. Expansion of advertising platforms
This year, Internet marketers will simply be required to display and distribute advertising budgets between different advertising services.
Much attention should be paid to e-commerce services such as Yandex.Market and Google. Shopping. They allow customers to make purchases without going to the site, that is, without unnecessary clicks and time expenditures.
These services are already helping to increase the number of sales of online stores. If you plan to reach and maintain leading positions in online sales of goods, then do not hesitate to contact the services of electronic trading platforms.