Target Long-Tail Keywords and Queries
Posted: Mon Apr 21, 2025 3:36 am
Focus on Your Brand’s Reputation
1. That can receive focus on building topic authority.
One of the best ways to improve and maintain your search rankings is to establish your website as an authority on a particular topic. Topical authority refers to your credibility and expertise in a specific niche or subject, such as SEO or web design.
Search engines like Google favor websites with authority, increasing your chances of ranking for relevant keywords. Building topical authority will also make it more likely that your web content will be used as a source for AI overviews.
Writing reference articles on different topics can help you build your authority. These include comprehensive guides, in-depth articles , and articles that cover broader topics within your niche.
When writing more content, it is recommended to create clusters of more specific articles related to a topic. These should contain useful information on relevant subtopics in more depth.
You can then use internal links to show the relationship between articles. This will provide a guided path for the user to learn everything there is to know about a specific topic and will show search engines like Google that you are a true authority on the topic.
For example, if your company is a web design agency, you might have a pillar article that covers the bahrain telemarketing data general topic of web design and includes links to more detailed articles on specific design techniques and principles.
Free tools like WPBeginner’s Keyword Generator can help you discover subtopics to add to your content clusters.
How to bulk import podcast episodes, audio files, and other content into WordPress
2. Demonstrate thought leadership and personal experience
Many websites publish generic content, including articles that are purely AI-generated. You can make your content stand out from the crowd by using your voice and talking about your unique experiences.
1. That can receive focus on building topic authority.
One of the best ways to improve and maintain your search rankings is to establish your website as an authority on a particular topic. Topical authority refers to your credibility and expertise in a specific niche or subject, such as SEO or web design.
Search engines like Google favor websites with authority, increasing your chances of ranking for relevant keywords. Building topical authority will also make it more likely that your web content will be used as a source for AI overviews.
Writing reference articles on different topics can help you build your authority. These include comprehensive guides, in-depth articles , and articles that cover broader topics within your niche.
When writing more content, it is recommended to create clusters of more specific articles related to a topic. These should contain useful information on relevant subtopics in more depth.
You can then use internal links to show the relationship between articles. This will provide a guided path for the user to learn everything there is to know about a specific topic and will show search engines like Google that you are a true authority on the topic.
For example, if your company is a web design agency, you might have a pillar article that covers the bahrain telemarketing data general topic of web design and includes links to more detailed articles on specific design techniques and principles.
Free tools like WPBeginner’s Keyword Generator can help you discover subtopics to add to your content clusters.
How to bulk import podcast episodes, audio files, and other content into WordPress
2. Demonstrate thought leadership and personal experience
Many websites publish generic content, including articles that are purely AI-generated. You can make your content stand out from the crowd by using your voice and talking about your unique experiences.