Online store with home and cleaning products
Posted: Sun Apr 06, 2025 9:01 am
The online store sells equipment and goods worth up to 100,000 rubles. We chose order placement as a conversion. Advertising in Yandex.Direct brought in about 200 orders per week, and the campaign with smart banners — only one per month at a price of 10,500 rubles. In 50 days of the campaign with the new strategy, we received three orders for 1,400 rubles.
Important : the set CPA was 30-40% lower than the average value in the campaign.
Case 3: Online store of hunting goods
We also chose order placement as a conversion. Initially, all channels brought in 32 orders per week, 22 of which were received through advertising. However, two campaigns — one on search, the other in YAN — only gave about four conversions per month. Therefore, we decided to launch an experiment through Yandex.Audiences for 20 days: half of the campaign traffic was left with the previous strategy (conversion optimization with pay-per-click), and the second part — with the new one (pay-per-conversion).
Results for 20 days:
1. A campaign in YAN with payment by ebay database CPA brought one conversion for 4800 rubles. In the campaign with manual bidding there were no conversions, and the expense was 8100 rubles.
2. The search campaign with CPA payment did not bring any conversions, but also did not spend anything. With manual management there were no conversions either, but the expenses were at the level of 7800 rubles.
Here are possible reasons for not very successful results:
the campaigns under study brought few or no conversions even before launch;
The CPA settings were 40–50% lower than the average values for the advertising account.
Important : the set CPA was 30-40% lower than the average value in the campaign.
Case 3: Online store of hunting goods
We also chose order placement as a conversion. Initially, all channels brought in 32 orders per week, 22 of which were received through advertising. However, two campaigns — one on search, the other in YAN — only gave about four conversions per month. Therefore, we decided to launch an experiment through Yandex.Audiences for 20 days: half of the campaign traffic was left with the previous strategy (conversion optimization with pay-per-click), and the second part — with the new one (pay-per-conversion).
Results for 20 days:
1. A campaign in YAN with payment by ebay database CPA brought one conversion for 4800 rubles. In the campaign with manual bidding there were no conversions, and the expense was 8100 rubles.
2. The search campaign with CPA payment did not bring any conversions, but also did not spend anything. With manual management there were no conversions either, but the expenses were at the level of 7800 rubles.
Here are possible reasons for not very successful results:
the campaigns under study brought few or no conversions even before launch;
The CPA settings were 40–50% lower than the average values for the advertising account.