Andre interacting with the public

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André provoked even more by asking: “Is your business a blessing or a curse for your customer?” He reinforced that delivery needs to go beyond expectations, creating such a positive impact that it transforms the customer into a brand advocate.

What about the competition? He challenged the contestants to become a “curse” to her!

And he added: “I am a curse to my competitors” , highlighting that, when a company really stands out, it forces others to reinvent themselves to remain competitive.

The final message was clear: be exceptional for job function email database customer and unbeatable for your competitors.

Total engagement and reflections that resonated with the audience
Throughout the lecture, André maintained constant interaction with the audience, which made everyone feel part of the conversation.

The impact of the talk was so great that many people went to Guru's stand after the event, wanting to talk directly to André and even take photos.

Among the conversations, one in particular struck a chord with Bianca Mariani, a member of Guru's marketing team: one participant, who now works for another company, felt inspired to change sides and become an entrepreneur after reflecting on the lessons shared by André .