How does direct selling work?

[bitheerani90]

handshakeDirect selling is a business model based on direct contact between the seller and the customer, without intermediaries such as marketplaces, retailers, wholesalers or distributors.

In this format, companies recruit representatives and salespeople, provide specialized training and guidance on how to prospect customers.

The process generally follows these steps:

Recruitment : selection of representatives c level executive list salespeople interested in the business model.
Training : training to learn about products, sales techniques and available tools.
Prospecting: identification of potential customers by recruits and the beginning of sales follow-up .
Product presentation : personalized demonstration to highlight benefits and meet customer needs. This stage can also occur through face-to-face meetings, instant messages, video calls or social media.
Negotiation and closing of sales : adapting to the customer's needs to complete the purchase.
Monitoring and support : after-sales to ensure satisfaction and strengthen the relationship.
Sales Analysis : Process to understand and optimize the entire sales journey.