Building Someone Else’s Empire: Lack of Data Ownership and Unfair Competition

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[19:48] The author warned that sellers who use the platforms “only pay if they sell” do not own their data or that of their buyers. He revealed that the platforms can use this data to create competitors or sell it to third parties.

He contrasted this practice with Guru, which grants data ownership to its customers.

The Guru: A Differentiated Platform: Data buy bulk sms service and Transparent Relationship with Customers
[23:40] André highlighted Guru's transparency and fairness towards its customers. He stated that the platform does not use customer data for its own purposes and that the relationship is based on trust.

He explained that the book details these differences and reveals the platforms' tactics.

The Need for Financial Efficiency: The Importance of Profitability and Liquidity
[38:06] The author highlighted the importance of financial efficiency and liquidity for entrepreneurs. He cited examples of companies that are adopting more efficient business models, eliminating intermediaries and increasing profitability.

He highlighted that Guru offers its clients the possibility to optimize their finances and increase their profits.