3. Engagement and Reach

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To select a community, it is not enough to evaluate it by topic and audience. A large number of subscribers will not be of any use if only a tiny part of them sees the posts. The formula "more subscribers - more coverage" does not always work. Therefore, be sure to look at the reaction: likes, comments, reposts, views, clicks on shortened links.

Lifehack . To spy on someone else's statistics from vk.cc, you need to follow the shortened link and paste the URL with UTM tags on the tool page . You will see the number of transitions, unless the administrator has specifically blocked access.

In the table where you list all the sites, you can add a cell with the engagement formula:

(number of reactions / number of subscribers) * 100%.

This metric will show where there is a ios database lively and active community, and where there is cheating, useless content or too frequent posting that has burned out the audience. The ratio of views to subscribers can be calculated in a similar way.

Here is an example of a worksheet for a person responsible for crops in VK:



Take a close look at the engagement of your advertising posts — these are the ones you will be posting. It may be that regular posts are doing well, while advertising posts are being ignored. Therefore, you should not rely solely on general statistics.

Also look at the community statistics (reach, activity, traffic), if this data is open. If not, ask the site owner for a screenshot.