When is it worth making several concepts?

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The multi-concept approach works well for American and some European clients. For them, visuals and mood are an important part of the site. At the same time, key images and sketches are enough to select a concept without detailed development of the grid, navigation, interactions.

But on the Russian market, this approach will work worse: it is more important for the customer to see the whole picture right at the concept stage: how the site will work, whether such a solution will be convenient for users, how well the design corresponds to the business area. Visual features alone are not enough.

For example, for Russian manufacturers nurse database of UAV systems "Kronshtadt" at the concept stage, the interface of the main page was developed: from a grid and text to 3D icons. The concept was designed as a motion presentation to demonstrate the main interactions of elements and animation.

That is, the client immediately saw what the finished product would be like.



Several concepts on the Russian market are relevant to develop either for promo sites or corporate sites, where the visual component is more important than interface interactions and UX.