However, finding such keywords requires more than a good strategy, it requires good tools.
Posted: Thu Mar 27, 2025 9:46 am
Choose the best tools
One of the biggest advantages of digital marketing is that it offers an incredible variety country email list of tools for different types of advertising. Accordingly, there are numerous keyword research tools that you can use. The most popular are:
Google Keyword Tool
Bing Keyword Research
Wordstream Tool
Wordtracker
SEMrush
Of all these tools, the Google Keywood Tool is considered the standard tool that is most often used and should be used when creating campaigns. Other tools are certainly great if we ignore the price that comes with them. Admittedly, the Google Keyword Tool, as such, is and remains the best solution and this is an official Google tool, so it is therefore the best set up for PPC campaigns. However, even the best tools and strategies must not lead you away from one key thing, which is to think like a customer, which means knowing what the customer will not search for. Think negative keywords too.
Don't forget negative keywords
After you have done everything you must not forget to insert negative keywords. Negative keywords are those keywords that will be excluded from "reacting" to your ads when customers search for them.
This means that if you've chosen a negative keyword and a customer types it in, it won't trigger your ad. You need to see not only what you have to offer the customer, but also what the customer has in mind while searching. Above all, it doesn't matter how much money you can spend on a PPC campaign if you're bidding on the wrong keywords. That's the only way to spend a lot of money and get almost no ROI.
One of the biggest advantages of digital marketing is that it offers an incredible variety country email list of tools for different types of advertising. Accordingly, there are numerous keyword research tools that you can use. The most popular are:
Google Keyword Tool
Bing Keyword Research
Wordstream Tool
Wordtracker
SEMrush
Of all these tools, the Google Keywood Tool is considered the standard tool that is most often used and should be used when creating campaigns. Other tools are certainly great if we ignore the price that comes with them. Admittedly, the Google Keyword Tool, as such, is and remains the best solution and this is an official Google tool, so it is therefore the best set up for PPC campaigns. However, even the best tools and strategies must not lead you away from one key thing, which is to think like a customer, which means knowing what the customer will not search for. Think negative keywords too.
Don't forget negative keywords
After you have done everything you must not forget to insert negative keywords. Negative keywords are those keywords that will be excluded from "reacting" to your ads when customers search for them.
This means that if you've chosen a negative keyword and a customer types it in, it won't trigger your ad. You need to see not only what you have to offer the customer, but also what the customer has in mind while searching. Above all, it doesn't matter how much money you can spend on a PPC campaign if you're bidding on the wrong keywords. That's the only way to spend a lot of money and get almost no ROI.