CRM Marketing: What is it and what business tasks does it solve?

[ashammi258]

CRM Marketing: What is it and what business tasks does it solve?
CRM marketing is a method of managing a customer base, which is based on collecting information about customers, analyzing it and building personalized communications. The goal of this work is to increase repeat sales, LTV and customer loyalty.

In this article, we will tell you about the tasks that CRM lebanon phone numbers marketing solves, the tools it uses and the stages it consists of.
Why does a modern business need CRM marketing?

What tasks does CRM marketing help to solve?

Task 1: Communication with the client

Task 2: Segmentation of the customer base

Task 3: Improving customer service

Task 4: Developing a loyalty program

Task 5: Collecting and processing feedback from customers

What stages does CRM marketing include?

When should a business consider CRM marketing?

Why does a modern business need CRM marketing?
Companies that use a personalized approach to customers generate 40% more profit. A CRM system allows you to collect customer data into a single profile and use it for communication and sales. For example, congratulate a client on his birthday, offer a shirt of his favorite brand to go with his trousers, or remind him that the dog is running out of food.

In addition, personalization in CRM marketing improves the quality of customer experience. If a store knows the customer's preferences and can save him from unnecessary actions, you want to return to such a store. 80% of surveyed customers note that they are more likely to deal with a company that offers a relevant customer experience.

Thus, with the help of CRM marketing for business, a company builds close relationships with customers, increases customer loyalty and, ultimately, increases sales.
RetailCRM Telegram ChannelSubscribeWe write about e-commerce, retail and show customer cases
What tasks does CRM marketing help to solve?
Task 1: Communication with the client
Build a personalized communication process — communicate with the client where it is convenient for them and about what is important for them. CRM marketing includes tools for manual and automated communication: mailings, personal messages and recommendations, push notifications.

The main feature of mailings is that the company uses all the available information about the client. CRM marketing helps to better achieve the set goals: get more clicks on links, orders and reviews. You can also track the buyer's reaction to messages and adjust the communication strategy.

The most popular channel of interaction with the client within the framework of CRM marketing is email, it is used for business by 88% of respondent companies . In second place are SMS messages (69%), and in third place are messengers (50%).

Mailings in CRM marketing can be done manually or automatically. The manual method is suitable for one-time events and marketing campaigns. But to remind about yourself regularly or make trigger notifications for orders, automation is needed. Automatic mailings provide additional "touches" with the client throughout their entire purchasing journey. For example, a few days after an order, you can send a letter with recommendations for the next purchase or ask for a review.

If you cannot get a response from the client on the first try, you can set up cascading mailings. With this approach, one message is sent to several channels in turn. Usually, in CRM marketing, communication methods alternate from the "cheapest" to the "more expensive". The process is as follows: first, a letter is sent by email, then to WhatsApp, and finally an SMS. This way, you can find out the most convenient way to communicate with the client and ensure maximum coverage of the mailings.