with your customers and more
Posted: Thu Dec 26, 2024 3:16 am
To avoid this situation, more and more marketers are using the marketing automation solution . Why? Well, because this tool saves valuable time, improves the relationship!
Want to know everything about marketing automation? We'll take a look back at the benefits of automation in your strategy, how it works, how we integrated it into SPREAD, and how our customers use it. Let's go!
Marketing automation: what is it?
Marketing automation is a feature that aims to automate the sending slovakia b2b leads of its marketing campaigns. These are triggered by a set of predetermined conditions and based on a user's behavior. For example, you can send a welcome email to your subscribers when they subscribe to your newsletter or create an account on your site. You can also send a follow-up email if a prospect abandons their cart . Marketing automation is used to automate the sending of messages (by email or SMS ), contact segmentation, nurturing, and much more.
The difference between email marketing and automation
It is important to clearly distinguish the difference between these two actions. It is above all a question of targeting. Email marketing is a one-off, dated mailing sent to a list of contacts. The message itself is often intended to promote a new product, make an announcement or talk about the news of your store. Marketing automation is something completely different: it is an automatic sending of emails or SMS messages to a very specific target, triggered by the actions taken by your customer or prospect. The message will therefore be personalized according to the progress of the contact in the life cycle or in the purchasing journey , for example.
Want to know everything about marketing automation? We'll take a look back at the benefits of automation in your strategy, how it works, how we integrated it into SPREAD, and how our customers use it. Let's go!
Marketing automation: what is it?
Marketing automation is a feature that aims to automate the sending slovakia b2b leads of its marketing campaigns. These are triggered by a set of predetermined conditions and based on a user's behavior. For example, you can send a welcome email to your subscribers when they subscribe to your newsletter or create an account on your site. You can also send a follow-up email if a prospect abandons their cart . Marketing automation is used to automate the sending of messages (by email or SMS ), contact segmentation, nurturing, and much more.
The difference between email marketing and automation
It is important to clearly distinguish the difference between these two actions. It is above all a question of targeting. Email marketing is a one-off, dated mailing sent to a list of contacts. The message itself is often intended to promote a new product, make an announcement or talk about the news of your store. Marketing automation is something completely different: it is an automatic sending of emails or SMS messages to a very specific target, triggered by the actions taken by your customer or prospect. The message will therefore be personalized according to the progress of the contact in the life cycle or in the purchasing journey , for example.