At this point, your lead is noticing the symptoms of a problem. However, they haven’t yet given it a name. So they’re looking for possible solutions and ways to optimize their current situation.
So this is where content comes in. Providing relevant information will attract leads, qualifying them and nurturing them.
So create content to help your visitors put a name to this problem and see possible solutions, such as:
Publish articles on the company blog ,
Offer educational e-books and case studies,
Feed your social networks;
Promote live broadcasts with experts;
Offer demos of your products and services.
The key to this content is to provide them with the knowledge they need to clearly define their problem, not just sell your products and services.
After all, the goal at this point is to educate leads. By establishing latvia mobile database a relationship of trust, it becomes easier to guide them to the next stage of the journey.
Consideration: Show how your company understands customer pain points – and the solutions needed
At this stage, your potential customer already understands their needs. They are now actively looking for all possible solutions. This way, they start comparing tools and service or product offers.
So now is the time to present your company as an authority on the type of solution they are looking for. In other words: if someone in your segment is an expert and offers solutions for this type of problem, it is your company!
So at this point, offering the right content is essential to attract qualified leads. Therefore, provide case studies, success stories and effectiveness reports.
Show these leads which of your company's customers have used your solutions and achieved good results. This way, you help to materialize the quality of your company. By getting to know other players in the same sector as them, the lead begins to better see the value that your solutions offer.
That’s why investing in remarketing can be a good strategy here. After all, this is a way to stay in the context of searches carried out by your potential customer.
The right inbound marketing campaign makes all the difference at this stage! So if you work in B2B, remember: 88% of B2B companies use content marketing in their sales strategies.