It is often said that it is easier to retain a customer than to acquire a new one
Posted: Mon Dec 23, 2024 10:51 am
That is why when sales are falling, it is tempting to try to increase the number of loyal customers rather than increase market penetration.
The reality, however, is that market penetration and customer loyalty are highly correlated. In Greg Satell's opinion, the best thing you can do to improve customer loyalty is to sell more. Oddly enough, he believes that strategies that serve to increase first-time purchases also serve to increase repeat purchases. After all, loyalty is built on a good experience more than loyalty programs and similar strategies. A marketer's time is therefore better spent designing social marketing strategies to promote advocacy and value, rather than looking for tactics to retain, rather than build, customers.
In marketing, the same thing happens as with some medical advances all mp mobile number list 2024 that the press tends to magnify. There are only small nuances that make it a novelty. In companies, something similar happens. Every brand wants to be unique in something and sometimes, the search for differentiation gets somewhat ridiculous results. "Unique selling propositions" are sought, narrowing the definition of the product so that the brand is the only one in that category, that it is not long before it is discovered that it is nothing more than a ploy to sell itself. In addition, in the end, this differentiation plays a rather limited role in purchasing decisions.
So, although the words that are in vogue are useful for everyday life, and sometimes even unavoidable in order to understand each other, they should not blind our common sense and become dogmas of our activity.
The reality, however, is that market penetration and customer loyalty are highly correlated. In Greg Satell's opinion, the best thing you can do to improve customer loyalty is to sell more. Oddly enough, he believes that strategies that serve to increase first-time purchases also serve to increase repeat purchases. After all, loyalty is built on a good experience more than loyalty programs and similar strategies. A marketer's time is therefore better spent designing social marketing strategies to promote advocacy and value, rather than looking for tactics to retain, rather than build, customers.
In marketing, the same thing happens as with some medical advances all mp mobile number list 2024 that the press tends to magnify. There are only small nuances that make it a novelty. In companies, something similar happens. Every brand wants to be unique in something and sometimes, the search for differentiation gets somewhat ridiculous results. "Unique selling propositions" are sought, narrowing the definition of the product so that the brand is the only one in that category, that it is not long before it is discovered that it is nothing more than a ploy to sell itself. In addition, in the end, this differentiation plays a rather limited role in purchasing decisions.
So, although the words that are in vogue are useful for everyday life, and sometimes even unavoidable in order to understand each other, they should not blind our common sense and become dogmas of our activity.