Update how you acquire and manage customer information
The information and behavioral history of offline and online prospects can be managed centrally.
In the past, customer support and management were separate according to traditional customer behavior, with sales staff collecting business cards at exhibitions and marketing staff handling inquiries via the web. Now that we move back and forth between online and offline, data management of potential customers also needs to be updated.
Event planning will also be a hybrid of online and offline
Many B2B companies have held seminars and exhibited at exhibitions number for data to acquire leads. However, as it became difficult to hold offline events, companies that used seminars and exhibitions as their main method of new business development began to actively hold webinars (online seminars) and virtual exhibitions using the Internet.
Because it is online, it is difficult for participants to touch the products and experience the services directly, but it is possible to participate from remote locations where it would be difficult to participate otherwise. Therefore, it has the all over the country and keeping costs down compared to offline events.
Online events also make it possible to collect data on participants' online behavior and reactions, time spent there, pages checked, etc. Because it is so easy to participate, there may be many information-gathering demographics who are not yet at the consideration stage, but results can be achieved depending on content planning and post-event approach.
In addition, by managing the business card information acquired offline together with online potential customers as data, sales follow-up can be carried out smoothly and the information becomes useful for future marketing.
Compliance with the revised Personal Information Protection Act (Cookie Regulations)
The revised Personal Information Protection Act came into effect in April 2022. One thing to keep in mind is that it regulates "third party cookies," that is, cookies issued by hosts other than the website you are visiting (e.g., ad delivery servers linked to advertising banners).