In addition to usability, there are other variables that have increased buyer confidence in the online retailer
Posted: Mon Dec 23, 2024 10:32 am
The consumer perceives that the seller has received the trust of other consumers with whom he has done business successfully. This could be made tangible by indicating on the retailer's website the number of physical locations or employees.
Reputation: This is perceived by buyers as the organization's ability to be honest and concerned about consumers. This aspect could be made tangible by providing information on the website about the company's satisfaction, returns or history policies.
The content of the website must be perceived as adequate and useful information by the target audience.
Familiarity: This is the understanding, often based on personal experiences and learning about why, where, when, and how another agent acts. It is considered a precursor to trust that allows both the creation all mobile company name list in world with country of a framework for future expectations and the creation of ideas of what to expect based on past interactions.
The incorporation of guarantees such as telephone numbers or trust seals
Conclusions
Trust is a key variable for sales both in traditional channels and in e-commerce, an area in which it takes on greater relevance due to factors such as, for example, the lack of knowledge of the agents involved or the lack of trust in the payment methods.
One of the main differences between physical and online environments arises from the figure of the seller, who is present in traditional channels, playing an important role in generating trust, since he is the "agent" of contact between retailer and buyer, but in virtual channels this figure disappears, leaving the generation of trust based solely on the online store, which is represented by its interface. This idea leads us to intuit the possibility that perhaps the interface could play a similar role in Internet environments to that played by sellers in physical stores. We leave this question open for possible future research.
Reputation: This is perceived by buyers as the organization's ability to be honest and concerned about consumers. This aspect could be made tangible by providing information on the website about the company's satisfaction, returns or history policies.
The content of the website must be perceived as adequate and useful information by the target audience.
Familiarity: This is the understanding, often based on personal experiences and learning about why, where, when, and how another agent acts. It is considered a precursor to trust that allows both the creation all mobile company name list in world with country of a framework for future expectations and the creation of ideas of what to expect based on past interactions.
The incorporation of guarantees such as telephone numbers or trust seals
Conclusions
Trust is a key variable for sales both in traditional channels and in e-commerce, an area in which it takes on greater relevance due to factors such as, for example, the lack of knowledge of the agents involved or the lack of trust in the payment methods.
One of the main differences between physical and online environments arises from the figure of the seller, who is present in traditional channels, playing an important role in generating trust, since he is the "agent" of contact between retailer and buyer, but in virtual channels this figure disappears, leaving the generation of trust based solely on the online store, which is represented by its interface. This idea leads us to intuit the possibility that perhaps the interface could play a similar role in Internet environments to that played by sellers in physical stores. We leave this question open for possible future research.