Another reason you should be using two-click unsubscribe is that it can actually prevent some recipients from unsubscribing entirely. If your email’s unsubscribe’ link forwards to a Preference page, then you can give the recipient a choice as to which lists they would like to remain a part of.
Since some of your customers may only want to receive updates on specific things within your business, such as product/service updates, this is a good option to have in order to retain as much of your mailable database as possible.
Why you need an option to unsubscribe
You might think that an easy way to prevent recipients from ecuador mobile number unsubscribing would be to simply remove the option from your emails altogether and have the preference page on your website instead. However, to comply with CAN-SPAM regulations, all emails must contain a link to either an email preference or unsubscribe page.
How to configure two-click unsubscribe
There are two ways to configure a two-step email unsubscribe process in Pardot. The first solution is new to the Spring 2021 release of Pardot, and is a good quick fix. The second is preferable for companies that would like more flexibility when configuring email preferences.
Solution 1: Enable Two-Click Unsubscribe on your Unsubscribe page
1. In Pardot, head to Marketing > Emails > Unsubscribe Page
Screenshot of two click unsubscribe on unsubscrive page in pardot
Screenshot of enable two click unsubscribe in Pardot