What happens to data collected before the new regulation was implemented? Does it affect them? Yes, you will continue to use them.
In addition to the steps above, which focused primarily on adapting each and every web form with which you are going to collect data, you will also have to take measures if you want to continue using the data you collected before the GDPR.
If you used mailing lists for email marketing campaigns or newsletters , for example, you will have to send a new campaign to all your subscribers. In it, you should explain how these changes affect their privacy and give them the option to renew their subscription to your mailing list by fully explicitly accepting the use you are going to give to their data.
To continue using pre-GDPR mailing lists, you will need to collect new explicit consent to do so.
Only if you obtain new, clear and explicit consent from your old mobile number malaysia subscribers will you be able to continue using their data. Now, how do you get this new consent? We will have to send an email campaign to these subscribers to "renew" their subscription and thus obtain their new, now explicit, consent.
▷ Are you an Aula CM student? Remember that you have access to the GDPR Manual in the Private Area with tutorials, templates and downloads to adapt your website 100%.
How to get new consent from my old subscribers
Collecting explicit consent from your former subscribers is very simple. The quickest and easiest way to do it is through an email campaign in which we will have to include the following:
Notification of changes to your Privacy Policy, with the corresponding link, and the reason for your communication.
A button for recipients to renew their subscription by providing explicit consent.
Here is an example of a campaign carried out with Mailchimp. The email marketing platform has made available to its users a template for this type of alert campaigns that you can find in its “Templates” – “Themes” – “Subscriber Alerts” section.