We are more influenced by who says something than by what they say
Posted: Mon Dec 23, 2024 10:19 am
This happens, for example, with Influencers, where we believe they know the subject and their approaches are not often questioned by their followers.
Bandwagon Effect
What others think influences our thinking to a greater or lesser extent. People are socially programmed. For example, if we see a full restaurant, we will tend to associate the food with quality (even if we haven't tried it).
Visual association bias
People tend to associate a certain experience with certain properties all life whatsapp number south africa or conditions of the environment in which it occurs. We only have 7 seconds to have a positive impact. For example, when fishmongers started selling fish with ice cubes, sales increased considerably, as it was perceived to be fresher and therefore of higher quality. Another clear example would be seeing a good graphic design in a certain place and associating it with higher quality of the product or service or with the company in question.
Distinction bias
It is the tendency to notice strong differences between two similar options when they are evaluated simultaneously rather than separately. For example, if you evaluate the taste of a more unfamiliar can of soda separately, it will be more likely to be successful than if you evaluate it against a can of Coca-Cola soda.
Denomination effect
We tend to spend more when it is denominated in small amounts than in large amounts. For example, a sale will be more successful if we say that we can pay for it for 10 euros a month than if we say that it costs 120 euros a year.
These are some examples of cognitive biases that influence Marketing and Sales. As you can see, the human brain is "a fascinating universe." Therefore, the best thing you can do to sell more is to try to know all the "hidden" motivations or most desired desires of your target audience and offer them in the form of a product or service and promote it with techniques (many of them unconscious) to achieve the greatest possible growth.
Bandwagon Effect
What others think influences our thinking to a greater or lesser extent. People are socially programmed. For example, if we see a full restaurant, we will tend to associate the food with quality (even if we haven't tried it).
Visual association bias
People tend to associate a certain experience with certain properties all life whatsapp number south africa or conditions of the environment in which it occurs. We only have 7 seconds to have a positive impact. For example, when fishmongers started selling fish with ice cubes, sales increased considerably, as it was perceived to be fresher and therefore of higher quality. Another clear example would be seeing a good graphic design in a certain place and associating it with higher quality of the product or service or with the company in question.
Distinction bias
It is the tendency to notice strong differences between two similar options when they are evaluated simultaneously rather than separately. For example, if you evaluate the taste of a more unfamiliar can of soda separately, it will be more likely to be successful than if you evaluate it against a can of Coca-Cola soda.
Denomination effect
We tend to spend more when it is denominated in small amounts than in large amounts. For example, a sale will be more successful if we say that we can pay for it for 10 euros a month than if we say that it costs 120 euros a year.
These are some examples of cognitive biases that influence Marketing and Sales. As you can see, the human brain is "a fascinating universe." Therefore, the best thing you can do to sell more is to try to know all the "hidden" motivations or most desired desires of your target audience and offer them in the form of a product or service and promote it with techniques (many of them unconscious) to achieve the greatest possible growth.