Pardot Custom Redirects is a feature that allows us to track engagement with marketing content on any link on our website, even a third-party website, or any other web page. In this blog, we cover how these work and some great ways to use them!
Georgie Grigore
Georgie Grigore
4 mins
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This blog was written before Pardot was renamed to Marketing Cloud Account Engagement. You can read more about the name change and what it means here.
Pardot Custom Redirects is a feature that allows us to track dutch cell phone number engagement with marketing content on any link on our website, even a third-party website, or any other web page. This means we can utilise this nifty Pardot tool pretty much anywhere, to report on our Marketing Assets’ - and not just those hosted in Pardot!
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How to Effectively Use Custom Redirects in Pardot:
How do Custom Redirects in Pardot work?
How to use Custom Redirects most effectively
How to create a Custom Redirect
How do Custom Redirects in Pardot work?
Once a prospect clicks on a link with a Pardot Custom Redirect, it will populate on their Pardot record as an activity. This can also be visible in Salesforce, which means the sales reps are able to also see at a glance what topics have been of most interest to leads and contacts.
Screenshot of how custom redirects in Pardot works
A common goal for most B2B marketers is being able to see the level of engagement each link on our website has accumulated, to track interest… right? Do users click certain links more frequently than others and what can this tell us about the content or call to action?
To achieve this, we can check out the Custom Redirect Report in Pardot.
Firstly, access Reports (or Pardot Reports tab for Lightning users) -> Marketing Assets → Content.
On this page you’ll find a section titled Custom Redirect Statistics’.
Simply select the asset you want to view statistics for.
Custom Redirects is accessed via Marketing Assets >
From here, we can view all of the prospects that clicked specific links, providing us with valuable points of interest we can use to tailor our marketing communications and gain insight into what products and/or services we can offer to our customers.
Note: Important information regarding the metrics in the report
Unknown visitors, as well as prospects in our database will show in the “Total clicks” field or “Unique clicks” field. This is important because the total number of clicks show us all custom redirect clicks from both prospects and visitors.
Each click is counted in this number - including when a person clicks on the redirect multiple times.
On the other hand, the unique clicks counts only the first click each