This is because by using AXE products in abundance
Posted: Mon Dec 23, 2024 10:06 am
Aall the instructions to the letter as indicated on the packages for seven (7) years has not had any of its effects, such as; being harassed by women, attracting their attention and even not being able to go out to have tea with a woman. The response of Unilever Limited or the argument they used before the court was; This unattractive and unintelligent male prospect does not meet the minimum requirements to achieve "the AXE effect." (Macmillan, 2014) (Shorr, 2019).
Creating fantasies, dreams and creative concepts or aspirations for our clients is not an easy task, since we have to go beyond the obvious in order to be attractive in the market. Going beyond the obvious is not a lack of ethics or established standards, it is showing consumers that they have to have a certain common sense to know what is real or what is unreal.
What I do not agree with is incurring in ethical dilemmas such as overcharging a customer at the cash register when they have seen a price on the shelf, offering a service with certain standards of quality and compliance, and when providing the service not complying with all of these. We should do marketing, not take advantage of or seek advantage over customers.
From my point of view, within my ethical values and the studies all is malaysian telegram carried out, unfair competition cannot be an ethical dilemma within marketing, given that we as people in the marketing area know when something resembles the competition, when we are copying something or when we are making a small change to say that it is different from the competition, but deep down we know that it is a copy of an invention or an innovation made by another company and/or person. (Starship, 2013) We can always seek the support of internal lawyers in companies or through a BPO, thus avoiding incurring in a case for unfair competition. (Herrera Díaz Abogados, 2011)
One of the most recent and perhaps most talked about cases in Colombia in the months of August and September may be ruling 1228 of 2015, which refers to a lawsuit for the concept of; Alpina Productos Alimenticios incurred in unfair competition against Danone.
In which the Superintendency of Industry and Commerce concluded that Alpina Productos Alimenticios engaged in unfair competition by carrying out a series of systematic imitations in some of Danone's commercial initiatives, managing to prevent Danone from entering the Colombian market with some of its products or making use of its initiatives, this being the first case in Colombia in which systematic imitation is declared. (Superintendency of Industry and Commerce, 2013).
Creating fantasies, dreams and creative concepts or aspirations for our clients is not an easy task, since we have to go beyond the obvious in order to be attractive in the market. Going beyond the obvious is not a lack of ethics or established standards, it is showing consumers that they have to have a certain common sense to know what is real or what is unreal.
What I do not agree with is incurring in ethical dilemmas such as overcharging a customer at the cash register when they have seen a price on the shelf, offering a service with certain standards of quality and compliance, and when providing the service not complying with all of these. We should do marketing, not take advantage of or seek advantage over customers.
From my point of view, within my ethical values and the studies all is malaysian telegram carried out, unfair competition cannot be an ethical dilemma within marketing, given that we as people in the marketing area know when something resembles the competition, when we are copying something or when we are making a small change to say that it is different from the competition, but deep down we know that it is a copy of an invention or an innovation made by another company and/or person. (Starship, 2013) We can always seek the support of internal lawyers in companies or through a BPO, thus avoiding incurring in a case for unfair competition. (Herrera Díaz Abogados, 2011)
One of the most recent and perhaps most talked about cases in Colombia in the months of August and September may be ruling 1228 of 2015, which refers to a lawsuit for the concept of; Alpina Productos Alimenticios incurred in unfair competition against Danone.
In which the Superintendency of Industry and Commerce concluded that Alpina Productos Alimenticios engaged in unfair competition by carrying out a series of systematic imitations in some of Danone's commercial initiatives, managing to prevent Danone from entering the Colombian market with some of its products or making use of its initiatives, this being the first case in Colombia in which systematic imitation is declared. (Superintendency of Industry and Commerce, 2013).