2.- Discover SERP features in your niche
Posted: Mon Dec 23, 2024 10:05 am
Above the organic results listing, Google pages may contain other types of content, such as SERP features.
These features are special elements that add more information and context to standard results than the search engine previously offered.
For example, one of the most popular and desired features is featured snippets.
This particular type of result is focused on answering user questions.
The answer is displayed in a box above the organic results, giving your website more visibility and increasing your authority as an industry expert, which translates into tons of traffic to your site.
As a general rule, featured snippets represent an opportunity for those websites that already rank in the top five.
SEO and PPC - Featured Snippets
To learn more about other features, we recommend you check out our article: “ How to gain SERP features with SEMrush! ”.
The bottom line is that if you're not taking advantage of SERP features that may be relevant to your site, you may be missing out on an important opportunity to take up more space in Google's search results.
Even if your website ranks in paid search results, it is worth trying to achieve those features that help you improve your visibility and credibility in search results.
If you want to know what these features look like in your industry, you can use the Keyword Magic Tool to help you find keywords related to your niche that trigger SERP features as well as research your competition.
Simply enter your root keyword to discover a list of related terms.
For each of them, you will get a lot of relevant information, including the types of features that email list providers in france appear in the search results for each given keyword.
You can use filters to narrow your search to keywords that trigger certain SERP functionality.
SEO and PPC - Filters
If you're aiming for featured snippets, keep in mind that they'll appear when users ask certain questions.
In the tool, you can modify your search with the “Question” button to filter words in the form of questions.
Once you have a list of keywords that trigger the SERP features you are looking for, you can submit them to Keyword Analysis, update your data, and then click on “Top Competitors” to discover the top results for a specific keyword.
Before making the final decision on which keywords to use, dig deeper into your analysis to get the latest data on keyword difficulty and top competitors.
These features are special elements that add more information and context to standard results than the search engine previously offered.
For example, one of the most popular and desired features is featured snippets.
This particular type of result is focused on answering user questions.
The answer is displayed in a box above the organic results, giving your website more visibility and increasing your authority as an industry expert, which translates into tons of traffic to your site.
As a general rule, featured snippets represent an opportunity for those websites that already rank in the top five.
SEO and PPC - Featured Snippets
To learn more about other features, we recommend you check out our article: “ How to gain SERP features with SEMrush! ”.
The bottom line is that if you're not taking advantage of SERP features that may be relevant to your site, you may be missing out on an important opportunity to take up more space in Google's search results.
Even if your website ranks in paid search results, it is worth trying to achieve those features that help you improve your visibility and credibility in search results.
If you want to know what these features look like in your industry, you can use the Keyword Magic Tool to help you find keywords related to your niche that trigger SERP features as well as research your competition.
Simply enter your root keyword to discover a list of related terms.
For each of them, you will get a lot of relevant information, including the types of features that email list providers in france appear in the search results for each given keyword.
You can use filters to narrow your search to keywords that trigger certain SERP functionality.
SEO and PPC - Filters
If you're aiming for featured snippets, keep in mind that they'll appear when users ask certain questions.
In the tool, you can modify your search with the “Question” button to filter words in the form of questions.
Once you have a list of keywords that trigger the SERP features you are looking for, you can submit them to Keyword Analysis, update your data, and then click on “Top Competitors” to discover the top results for a specific keyword.
Before making the final decision on which keywords to use, dig deeper into your analysis to get the latest data on keyword difficulty and top competitors.