Use behavioral data to trigger pop-ups
Posted: Mon Dec 23, 2024 9:56 am
Behavioral marketing is effective in determining a person's daily activities and what drives them to make a purchase.
Simply triggering pop-ups out of the blue can be a hit-or-miss technique. However, knowing when to trigger the ad is what makes all the difference. Did you know that 71% of all online consumers prefer personalized ads?
This marketing strategy involves researching the list email company in indonesia target audience and their online shopping behaviors. It generally includes knowing what products they usually search for, previous purchase histories, most visited sites, etc.
Consider this: A page visitor is about to leave the store but with a full cart. Thanks to behavioral data, you know that said customer tends to window shop primarily for high heels. Triggering an exit-intent popup with promotional discounts on the latest line of heels can really grab their attention.
It is essential that you implement behavioral pop-up triggers at the right time. Interrupting your customers' navigation can only annoy them and force them to leave the site.
The next time you collect behavioral data, first ask yourself: “ What are my target customers’ purchasing habits and preferences? What do they stand for and what do they care about?”
Knowing the answers to these questions can help you craft personalized messages that your customers will resonate with.
Simply triggering pop-ups out of the blue can be a hit-or-miss technique. However, knowing when to trigger the ad is what makes all the difference. Did you know that 71% of all online consumers prefer personalized ads?
This marketing strategy involves researching the list email company in indonesia target audience and their online shopping behaviors. It generally includes knowing what products they usually search for, previous purchase histories, most visited sites, etc.
Consider this: A page visitor is about to leave the store but with a full cart. Thanks to behavioral data, you know that said customer tends to window shop primarily for high heels. Triggering an exit-intent popup with promotional discounts on the latest line of heels can really grab their attention.
It is essential that you implement behavioral pop-up triggers at the right time. Interrupting your customers' navigation can only annoy them and force them to leave the site.
The next time you collect behavioral data, first ask yourself: “ What are my target customers’ purchasing habits and preferences? What do they stand for and what do they care about?”
Knowing the answers to these questions can help you craft personalized messages that your customers will resonate with.